If you are new or in a game for a long time, there is one common thing-generating more business!
When it is about the Salon industry, the main challenge is keeping the customers satisfied.
Unhappy customers are the nightmare of every Salon business. They never wanted to face this in actuality.
Hence, they follow tit-bit to make the Salon thriving. However, they fail to get the desired results. Of course, they are lagging somewhere. Following the right Salon scheduling & booking Software for the Salon is the way towards managing the Salon to the best.
Integrate this solution into your Salon marketing strategy, to create the right plan of action for marketing, launching, and developing the business. So, if you have an urge to taste success and are looking for some assistance then, follow the below ten strategies to grow the Salon business.
Table of Contents
Follow the below tips and Improve your Salon Success
Engage More Customers
If you are operating the Salon, then, attracting the Salon is of utmost importance. Neglecting it will get into a lot of trouble. So, it is better to follow the tactics to compel them to visit you time and again.
Build the referral program
Every business do this? Why don’t you? Allow your existing customers to get rewards for getting referrals, from family, friends, and other acquaintances. You can provide free products, consultations, and services- anything to attract new customers at the Salon door. In a similar fashion, you can provide new customers with discounts or offers to reduce the fear of the unknown.
Approach different customers
Provide competitive rates on popular haircuts that most visits the barbers for. Make a portion of the Salon for the children only. It will not assist the customers to keep the stress out, however, let the busy dads and mom relax somehow when the visit to get the hair cut done; you can cut the kid’s hair also.
The only tip here is that the kid’s area of the Salon should not be at ear-shot and in the sight of the right customers.
Search for different marketing opportunities
It is better to search for influential marketing opportunities that can improve Salon marketing and let them improve to the maximum.
Upsell Existing Customers
The existing customers are liable for maximum return on investment for your Salon. If you have influenced them to visit your salon, then it is vital to take full leverage of it. By upselling the customers extra, higher-priced and better products, you are mining the currently existing market to get more money per person without spending extra.
For doing this, you need to prepare the elevator speech. The current customers do not prefer to communicate with you rambling on something for hours whereas you are styling the hair. They only need to get out and get done. However, if you can complete the small pitch for the services or products that makes the customers interested, you might make the bonus sales now and much more in the future as well.
Provide new products and services
You can secure more money per customer and engage more customers by regularly updating the offerings. If that implies bringing in the masseuse, an aesthetician, a dietician, or only providing a new line of products, you need to regularly provide everything according to the customer’s requirements. Assure that you are spending time carrying out some marketing research to know what customers want before you include more expenses.
Know Customers Needs/ Wants
Always depend on the customer’s feedback when it is about changing the offerings and services. However, what are the best ways to get that feedback?
You can follow the traditional route and ask simply, though, some customers prefer communication. In addition, they might say pleasant things to please you.
To get more basics, you have to provide them something in return. You can create a contest. The simple comment box in the in-store with less cost price, like a free day for pleasing the customers and independent bath bundles and some friends might be all that you require to receive the feedback.
Prioritize your staff
Your Salon staff is your left arm. They are the ones who are generating the best experience for the customers, are selling the services or products, responsible for business fall or rise. This is your liability to encourage them and give them rewards for outstanding performance.
As competitive benefits and pay are important for acquiring skilled employees, responsible and flexible scheduling is indeed important. As the Salon staff job might not be physically demanding or is more stressful, they need a healthy life or work balance to match as the next person. They have important others, friends, family, etc., and other hobbies and personal pursuits that all deserve the time that your Salon needs. You have to realize that and provide them the reward for their loyalty, time, and their effort.
Decrease overhead costs
The influential part of Salon management is to track the expenses. The overhead of the monthly basis you pay for keeping yourself in business is a critical number. You must have a good, ballpark assessment at the top of the head, and must influence the price directly, you are installing the services.
Lessing the costs as keeping the customer satisfaction high is distant from unmanageable. Lessening the cost and keeping the customer’s satisfaction more is far from difficult. Here, the Salon businesses must be inventive of where they can lessen the cost (shopping for similar supplies at less cost, for better rates, unplugging the high-energy consuming equipment when not leveraging, etc.). The Salon businesses must keep the staff as a priority, keeping costs down and assuring that they are remaining booked).
Improve the social media game and attract many customers
Social media campaigns are essential. Instagram, Twitter, and Facebook offer a solid opportunity for businesses to link with the customers, secure new customers and improve brand loyalty.
The business must hold active ad campaigns on Facebook, Instagram, Google, and Pinterest and business pages with compelling content, active images, to target the customer demographics. Get the images of the customers and post online with permission, definitely and tag them in the images. Leverage hashtags to highlight the locations, services and enable the users to mention the Salon in posts.
Improve the menu of treatments and services
As the Salon owner, it is much essential to remain on top of new styles and trends for two reasons:
- One, because the customers will be acknowledged for them
- Second, because new services and treatments will improve the collection of the services provided.
The more items on the price list, the more reasons the customers will have to book other appointments at the Salon. You must also assure that you are constantly integrating into the list of other services or treatments to improve the customers’ number of annual visits such as nail art methods, colorfast therapies, and alternative conditioning treatments, to mention some.
Assure Customers Can Book and Pay for Services
You have a website, if you do not, you are missing many methods to make money and hence, enhance Salon sales. The website, when executed properly, puts you apart from the local competition, impacts new customers to secure treatments and services at the Salon, and encourages loyalty from the customers you have already.
The website must be set up to secure appointments, sell products, and process payments online. The digital activities are suitable for the customers and hence, enhance the hair Salon profit margin and boost brand loyalty.
Initially, we have communicated regarding the payment processors and the significance of selecting the right one. Moreover, it is essential to consider that the Salon must offer you an extensive amount of services and suitable technology for improving the cash flow and promoting sales from different channels. The merchant services account must have not just the in-store POS system and terminal processing, instead, provide the online and mobile processing payment gateway services.
Enhance the website’s search rank
Do you know how the Salon website ranks? For finding out, carry out a simple Google search for the Salons in the city, and find out how the website is on the list.
As a business, you like the website to rank high on the page. The higher the ranking, the more likely it holds the potential that customers will click on it and schedule an appointment with you. And, the more the new customers are, the better it will be for the nail or hair Salon profit margin.
When the ranking is less, you have to do some work on the website. Write about the trends, treatments, services, or other related topics, and upload it with the suitable keywords customers use for searching. Also, you would like to hire an expert to assist you to optimize the website and make it more mobile-friendly and more appealing.
Is your Salon experiencing profitable results? Indeed, they positively will be. The Salon owners keep the costs down, secure a well-planned, productivity high, and are concerned with efforts for improving the hair Salon or nail Salon profit margin, for that, then, the sky’s the limit.
We hope that this article has been liked by you and if you have stuck somewhere, and have any queries, then, ask us in the comment section below.
Thanks for reading!
Zing Lang Liu has been a Manager at Salonist since 2017. Her passion for helping people in business management through the expert industry coverage she provides. Follow her on Facebook and Instagram for the latest posts.