If your WordPress blog is not optimized for SEO, there is a high chance important search engines such as Google or Firefox will not promote your webpage. Thus, if you are currently on the fifth page of Google searches, you’ll fall down two more levels, situating on the seventh. To make sure you are moving in the right direction, you will need to implement smart strategies. Here are ten of them!
- Make your permalinks look pretty
Custom permalinks are SEO-friendly URL structures for your website. Customizing them is an easy process – all you must do is access Settings on WordPress and then choose the Permalinks button. There will be many options popping up, so do not get intimidated by that. Look for “Custom Structure” at the bottom of the page.
Permalinks play an important role in your page and post promotion and therefore, the engagement rate of your customers on WordPress. You will want to be careful about the structures that you use – simpler structures will be easier to remember by clients; so, you’ll always want to opt for those ones.
- What’s your structure?
The second thing you should be careful about is your sitemap structure. If it’s not organized, there’s a high chance people will leave as soon as they arrive on your webpage, which will, in return, bring down your traffic rates. “You should create a Google XML Sitemap, since it is easy simple, and it will help your website generate a better index,” argues paper writing service coordinator and IT manager, Gina Kawecki.
Go online and access any online generator to create your favorite sitemap. There is usually no registration required, and you can download your map and/or receive it via e-mail immediately after ordering it. The coolest thing is that this tool is free of charge!
- Use Google Analytics
There are so many great reasons to use Google Analytics that I’m sure I cannot fit all of them in here. However, I’ll give you some good examples:
- Google Analytics helps you collect data for professional writing services in various formats, such as Google Docs, Sites, Spreadsheets, etc. This will send automatic reports from your website, keeping track of your website’s traffic. Even if this is not your niche, you can use it for other types of services.
- You can also create customized reports.
- You can like it with other tools and platforms, such as AdWords, or Google Search Console
- Using this tool, you have the ability to measure internal site search, and thus understand why visitors bounce on or off your website
- Understand the demographics of your audience
Use this popular tool for all the above reasons and more; Google Analytics is easy to download and has a user-friendly interface.
- Use SEO-optimized themes
Your website must look pretty if you want increased traffic, so make sure you choose a theme that fits your style and your products/services. However, this is not the only thing you must look at. Your first concern should be whether the chosen theme is optimized for search engines or not. Remember, an optimized theme will have speed and code, and will use the best SEO practices through which Google bots will find the adequate code.
“To ensure that you are using an optimized theme, make sure it uses meta title tags and headings, neat and clean structures presenting valid HTML, and correct use of URL meta tag,” writes expert essay writing Director, James Finnigan.
- Make your content interesting and shareable
Social media is a very important part of the whole process, so make sure you learn how to use it wisely. According to Global Digital Report 2019, the number of social media users throughout the world is 3.484 billion, up 9% every single year. So, you can only imagine how important platforms such as Facebook, Instagram, Twitter, or LinkedIn are. Making your content shareable to these platforms will drive increased traffic to your website. You could also add sharing buttons on your page to improve the credibility of your website and make it easier for users to share your content.
- Optimize your media
Another important SEO strategy is optimizing your media, since it is such an important part of your website. Image optimization is one of the most important things to look at. One of the reasons why images are affecting your WordPress is that they are either too large, too many, or contribute to a wide and synchronous load of elements, thus increasing render time and increasing what we call lazy loading. If your images are too large, use smaller sizes (but do not reduce quality!), if they are too abundantly spread, use a CDN (Content Delivery Network). There are many options to test for media speed on your website – one of the tools that you should use is Pingdom. GTmetrix is another popular tool to analyze your website’s speed.
- Use the right plugins
WordPress offers users many SEO plugins such as All in One, or Yoast SEO; they encourage you to add Meta descriptions, titles, tags, keywords, etc. The reason you should use these plugins is to enhance your website’s on-page SEO, which will display a Google search result snippet preview but also help you generate XML sitemaps.
- Use anchors and links correctly
Using anchors and links the right way is another smart strategy for WordPress. Here is a quick guide to how to create correct and useful anchor links in WordPress:
- Create the text you will want to add a hyperlink to
- Assign it an anchor name – make sure to include a “#” character
- Add the header ID (the website where you will send your customers to); make sure your anchor name and ID are the exact same
You can also add an anchor link using a plugin, but you’ll have to search the web for that, as we do not present that here.
- Only post high-quality content
By now, you know how important high-quality content is. In order to be considered “high-quality,” this is the qualities it must possess. Your content should be:
- Unique – stealing other people’s blog posts is unacceptable and should not be something to consider. Make sure you come up with original content, or, worst-case scenario, refresh and update one of your old blog posts.
- Easily shareable – as mentioned previously, make sure you make your content shareable on multiple platforms, which, ultimately, means: keep a high-quality content!
- Helpful – if your posts are not informative or do not send the desired information for your target audience, they are not considered high-quality.
- Use the correct heading tags
The Dissertation service freelancer, Martha Levy, writes, “Last but not least, use the correct heading tags. H1 is always supposed to be used for the title, making sure it keeps it informative and very clear. Here, your job is to inform the reader about your content and provide them with accurate, predictive information on your following ideas. Then, use H2 for additional headings, and H3 & H4 for sub-headings. You can increase your number of sub-headings as you go.”
Wrapping it up
There are many important SEO strategies and techniques that you can use for increasing your WordPress success rate, so make sure you check out all of them before applying the concepts. Make sure you understand them first before putting in the work (to maximize your efforts and minimize the costs). Good luck, you got this!