10 Tips for Marketing Your Android App

10 Tips for Marketing Your Android App

Well, these days, most people use smartphones and spend a lot of time on various apps. According to Statcounter, 74.3% of users prefer android phones as in January 2020 as compared to other mobile operating systems. Hence, you can understand the market scope of an android app and how it can be beneficial to reach your target customers.

Moreover, if you have a plan to design an android app for your business, then you must also know the ways to market your app to achieve desired results. Here, we are sharing 10 best tips that will help you with the marketing of your app.

#1 Submit your android app to various stores

The first phase is to submit your android app to numerous stores. Well, we know that Google Play Store is the best place. Also, it is the first marketplace for all Android-related apps. However, apart from the play store, there are some other stores as well. There you can submit your apps.

Some of the other stores that you can check are GetJar, Amazon app store for Android. If you can submit your app in these stores, you will get a more prominent exposure. Therefore, you must discuss with the android app development company about the various stores where you can place your app.

#2 Get a review of your android app in review sites

Another way to promote your app is to get reviews on it. And to get a review, you have to get in touch with the best review sites. Well, you will find out that most of the android app development companies submit their apps to the specialized reviewing apps.

It is one of the best ways to get exposure. Also, nothing can come better than the positive reviews on some of the best review sites. Therefore, make sure to bring some positive reviews about your app on the boards.

#3 Opt for SEO boosting to enhance the visibility

These days, if you don’t take care of your SEO ranking, your marketing campaign will be considered inadequate. To be specific, it is one of the best ways to enhance your app’s exposure. Well, you have to understand that the Google play store works like a search engine.

Therefore, you must optimize your app by incorporating the right keyword and information. There are numerous ways by which you can optimize your app. For instance, you can include the main keyword of your app in the title. It is one of the best ways to optimize your app.

#4 Make use of social media

We all know that social media is one of the most influential platforms right now. And for that reason, most of the companies choose this platform for marketing. If you can use this platform precisely, it will be easier for you to reach a massive number of audiences. However, you have to be consistent about it.

You cannot stop by posting a single status about your app. Try to come up with new and engaging posts regularly. It will help you to gain visibility on your app. Also, join the Android focused groups, and interact with the members of those groups. It will also give your app higher visibility.

#5 Opt for YouTube

Another great platform where you can promote your app is YouTube. A massive number of people use YouTube. According to YouTube Press, over 2 billion users log-in YouTube every month, and also users watch a billion video hours per day. Therefore, you can understand that it is a vast platform if you can make use of it. But how can you use YouTube for marketing your app?

Well, the first thing that you must do is to craft a couple engaging video about your app. Those videos can be entertaining videos or helping videos. Also, it will be more convenient for you to pitch your app to the bloggers who will review your app. All you have to do is to send them the link to your video.

#6 The icon of your app must be eye-catching

Well, creating an attractive icon is one of the most important things to do. The first thing the potential users will notice is the icon of your app. If the icon of your app is not up to the mark, there is a possibility that it will not provide you with the best results.

Well, numerous studies and observations claim that a lot of people download the app by judging the icon of the app. Therefore, try to come up with an attractive and sophisticated image. One of the best parts of classy icons is that it reflects your effort behind the app. So, get the help of your android app development service provider to tailor an attractive icon for your app.

#7 Get in touch with a Social media influencer

Well, there are a lot of people who will serve your purpose to promote your app. You can get in touch with various social media influencers. They have a vast number of followers. Thus, you can acknowledge that those influencers can take your app to a whole new level.

Also, they can review your app for you. Thus, contact a social media influencer who has millions of fans following him or her. They are one of the best people to promote your app.

#8 You can also look for press coverage

Well, you can consider press coverage as one of the additional techniques to uphold your app. However, to get the best results, you have to apply that technique precisely. And after that, you will witness that it is providing you with excellent results.

Thus, come up with your press kit and see the difference by yourself. We assure you that you will not get disappointed after opting for this technique. It will provide you with the publicity that you need.

#9 Referral campaigns will also help

By following the tips mentioned above, you can now make some users download your app. Now, what you must do is encourage those users to share the app with their friends and family. And for that, you have to create some referral campaigns. It will help to get more app downloads.

Besides, it will promote your app in a new way. But you have to make sure that the referral campaigns that you are creating are up to the mark. If any of your users find out that the campaigns are inconvenient, it may hamper the promotion of your app.

#10 Go for android beta testing

Android best testing is also one of the ways to promote your app. It will help you to comprehend whether your app is ready for its customers. The best way to find out the credibility of your app is by doing the beta testing on your targeted customers. Thus, go for a beta trial to create trust amongst potential users.

So, these are some of the tips that you can check. You can consider these to be the best marketing tips for android apps.

Rushabh Patel
Rushabh Patel is a Founder and CEO of Siddhi InfoSoft, a leading iOS & Android App Development Company focused on creating experiences that connect, perform & inspire. We believe in delivering perfect business solutions by adopting the latest and trending technologies for web and app development projects.

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