Online marketing has been evolving in recent years. It has become the key driver for many business growths. Many companies and even large corporations are doing strategies to make their brand known, expand their reach, and generate sales through digital marketing.
One of the most relied upon methods in digital marketing is SEO or Search Engine Optimization. SEO has become the heart of online marketing these days. However, as technology continues to evolve, SEO has also seen paradigm shifts that affected all those who rely on it to expand their brand’s visibility.
To make your SEO succeed and to beat the ever-changing landscape of digital marketing, here some hacks that you can take advantage of for your organic reach.
11 SEO Hacks For Your Organic Reach
#1 Make Your Site Mobile Friendly
The world is going mobile these days. 3.5 billion people around the world own a smartphone they use to connect to the internet. Some of them rely on their phones for their day to day activities and completely abandoned the use of laptop and desktop computers.
This fact should always stick in your mind when you create your site or do some revamp with your website. Mobile optimization is the key today to make people click on your site and stay to wander on your content. It decreases the bounce rate as people who find your website not friendly with their devices will leave in seconds.
#2 Never go wrong with valuable content
Content is the soul of your SEO. It should offer value and useful information to your readers. As people see worth in it, they will stay on your site to read on your content. Search engines like Google will take notice of it, pick up the information, and deem your website to be of value. It will then give a higher rank in its search engine results.
A well-crafted content incorporated with best SEO strategies like long-tail keywords will not only spark the interest of your audience but also improve your click-through rate and build your website’s and brand’s online authority.
#3 Videos Content Are The Answer
Many experts believe that videos are one of the best compelling content these days. And statistics prove it likewise. According to studies, 73% of people rely on video material about a particular product before making any purchase, and several marketers, 93% of them, to be exact, say that videos helped them gain a customer in social media.
#4 Rebuild Old Posts
If you have incorporated blog posts in your SEO strategies and have been doing it for quite a while, you may have the right content bank on your website. However, as technology evolves each year, some of your topics may become outdated and will not provide relevance for your niche audience in real-time.
Repurpose your old topics. Get rid of all of the outdated data and freshen it up with all the latest information. Choose a topic that proven to be relevant to your audience, and you think it will still provide value to your audience. Find broken links, put infographics, or visuals that will capture the attention of your audience.
#5 Maximize The Use Of Keywords
SEO without keywords is nothing. Keywords are an essential part of your SEO campaign. However, you have to find the right keyword for your site. Common keywords will give little to no effect in your campaign—leverage on different keyword tools to help you find the right keywords to use.
As much as possible, use long-tail keywords. When used correctly, these can be your most excellent SEO tactic. Long-tail keywords focus on the niche and are very specific to your brand or to whatever you are selling. Three to four keyword phrases comprise long-tail keywords that you can incorporate with your content.
#6 Create Branding
When people do their searches on search engines, there are chances that they will not click on the link that will first appear. Sometimes, they go with sites that are familiar to them, or they have already built their trust.
Name recognition can help in your SEO success. Build keen brand awareness to make your product or services on top of your customers’ minds. When people become acquainted with your brand, they will give you their trust and even recommend you to their family and friends. In this way, you do expand not only your reach but also build a strong foundation for your SEO.
#7 Leverage On Email Marketing
Email marketing may be the oldest form of digital marketing yet still proves to be the best when it comes to providing an excellent result.
Email and SEO can make an ultimately good pair and can produce you with high numbers. Though it does not directly work and affect each other, email marketing can help boost your SEO ranking. It cannot only give a hefty amount of website traffic but qualities ones since you are sending content to your subscriber’s list that has done one or two transactions with you.
#8 Marry off with Social Media Strategies
What is digital marketing without social media? Social media has become of the most effective tool to use to elevate brand awareness, grow your brand, connect with your audience, and drive good traffic to your site.
Your website and your social media channels can work hand-in-hand to boost your sales and give help you achieve a higher rank in search engines. Include contents from your site to your social media postings.
#9 Find Your Community
With everything going public and going online these days, some people want exclusivity, especially with the brand that they are using. Sometimes, it is ironic that when you want to grow your brand, you have you to go private.
You may create a community in FB groups for your existing customers and also your potential clients where you can post exclusive content that will direct them to your site. You can also join existing communities where you can promote your brand and drive people to your site.
#10 Start Product Reviews By Influencers
This strategy may already be overrated, but working with influencers can still produce an outstanding result. Though many are getting skeptical with influencers who have a massive fan base as they seemed inauthentic, you can always make influencer marketing work for your advantage.
A new breed of influencers has been on the rise and has been most beneficial to most brands. These new breeds are called Nano or Micro-influencers, which a following of just around 1000 – 10,000 in numbers. Because their fanbase is small in numbers, the relationship they share with them is intimate, making it more useful for brands to collaborate with them.
#11 Spy on Your Competitors
If you find the best ally to make sure that your SEO strategies are working, you do not have to look far. It comes in a package with your competitors. Checking on the things your competitors do can help you make sure that you are doing just right in your SEO tactics. Know their weakest link and find out their strongest attributes.
SEO may seem very complicated at first and might overwhelm you, especially if you are just starting. However, if you try to grasp it entirely, you might be surprised that it is not very difficult. Once you have fully understood how SEO works, take note of these hacks that will surely ace your game.