Managing a small business is quite a challenge, and it is getting harder day by day. This is because there are a lot of things that every small business needs to pay attention to. It plays an important role in managing your company’s workforce, properly monitoring the company’s activities, increasing efficiency, establishing various marketing strategies and many other issues.
As a small business owner, keeping people informed of your company is one of the most important things. It is also the biggest challenge. The main reason for this lies in the fact that small companies cannot find sufficient financial resources for marketing. Therefore, their companies’ growth targets will be much less than they expected.
Watching some important business issues doesn’t mean you have to wait for months or even years to get results. There are many smart ways to give you a foothold and help you move forward on the path of development. One of the leading ones is social media.
Social media is one of the easiest and most effective ways to make people aware of small businesses. Whether you want to share updates, promotions, events or attract new customers, social media offers you the opportunity to do so. However, doing them on every social media platform may not be that simple. If you do not have a specific audience on platforms such as Facebook, Pinterest, Twitter, you may be boating. In this article, I will discuss how you can get people’s attention better on your twitter account.
#1 Use the right hours
Studies have shown that the average life of a Tweet is 18 minutes. These findings show that your company should tweet at the right time to attract the most potential followers and maximize exposure. In general, the best tweet time is 12:00, 15:00, 17:00 and 18:00, when most people have mobile devices. So start tweeting at these times.
#2 Use the video for more attention
Many people do not know about this feature. This feature allows you to increase your tweets’ content and saves you from the 140 character limit.
Visually rich tweets have the feature of attracting people’s attention more. By adding videos to your tweets, you can turn people’s attention to potential customers and potential customers to money.
#3 Post long tweets
One of the methods of tweeting long is taking a screenshot and using it in a tweet. If this doesn’t seem comfortable to you, try creating a tweet series instead. After typing your first tweet, just click the “+” button on the bottom right to create a series with two or more! When you do this, you create a tweet associated with the first one.
#4 Retweet yourself
You can extend your tweet’s lifespan by tweeting again. However, if you use this tactic a lot, this will make a bad impression on your company’s reputation, so retweet a tweet up to 2 times, and you will have the opportunity to see an audience that does not see your tweet at different times of the day.
#5 Fix a tweet you decide
The life of a normal tweet is 18 minutes. You can increase the appearance of an important tweet by fixing that tweet to the top of your profile. This will be the first thing a follower sees when they enter your profile.
- How can you do it?
- Click on the ^ button in the top right corner of the tweet
- Select Pin to profile
#6 Find your old tweets
It shows only the last 3,200 tweets on your Twitter timeline. Therefore, if you have been using the service for only ten years and exceed this threshold, you will not be able to find your old tweets. Fortunately, you can use advanced search operators to find your old tweets. If you do not know how to do this, you can review this sample website.
#7 Use up to 4 photos for each tweet
You can upload up to 4 photos for each tweet, and you can tag up to 10 people at the same time.
An easy way to increase interaction with any tweet is by adding photos. According to HubSpot, adding images will increase clicks by 18% while increasing favorites by 89% and re-publishing by 150%. Twitter statistics show that having more photos and videos in your tweets is that people click more and attract more attention.
#8 Do not use too many hashtags
If you want to use hashtags unlimitedly, use Instagram for this. On Twitter, it imposes sanctions to reduce the number of hashtags you add to each tweet. Generally, you can maximize interaction with 1-2 tags in each tweet. If you put more, and the number of views of your tweet will decrease.
#9 Check out daily twitter trends
A simple way to get new followers is to take a look at Twitter trends and tweet about them every day. Adding hashtags such as a simple #TuesdayPlans to your thrown tweets will greatly contribute to more followers for your account.
#10 Explore Twitter Shortcuts
These shortcuts will be a lifesaver for you if you are actively using twitter during the day and spending lots of time. You can tweet, use notifications, full-screen photos and more without lifting your fingers from the top of the keyboard.
Press shift + ? on your Twitter profile so you can view the list of keyboard shortcuts.
#11 Analyze your tweets
While most people are familiar with Google Analytics, they do not know that they have free access to analytics on their Twitter accounts. You can do a lot of work in less time by learning what works, what accounts are reviewed, and what hashtags work. Twitter Analytics allows you to access the data listed below for free:
The most effective contents
Information about your followers etc.
If you go to https://analytics.twitter.com/ while your Twitter account logged in, you can access the relevant information.
#12 Use keywords
Who doesn’t want your tweets to show up in searches by regular users!
To do this, try using keywords that will appeal to your industry and the audience you want to see. While doing this, you can also use tools like SEMrush and KWFinder. These tools will help you identify which keywords your audience is interested in.
#13 Use emoji in your tweets
Using emoji in tweets and messages is a proven effective way to increase communication with potential customers. It is recommended to use emoji in at least 1 in 3 of the tweets you send every day.
#14 Download your Twitter data
Create a backup of your account by taking all the tweets of the past from Twitter. To do this:
Click Settings and Privacy from your Twitter profile
Choose your Twitter data
Enter your account password
Scroll to the bottom and click Request data
It will be sent to your account by e-mail within a few hours.
#15 Embed a website into a tweet
Placing the link of your website or blog into the tweet is often a much better option than screenshots. Anyone who sees the Tweet can access the link to your website. Do not forget to pay attention to the security of your website in case of malicious people.
#16 Use the dark mode of Twitter
Also known as “night mode.” This mode is made to rest the eyes in low light environments or for people looking at the screen for a long time. Use this feature and take care of your eye health. To do this:
- Click more on the screen
- Go to settings and privacy
- Click on Screen in General
- Select Lights off
#17 Follow your opponent without revealing yourself
A great feature of including lists is that you can add lists without following the account. Create a custom list to track your competitors and add them as needed.
#18 Subscribe to open lists
If another account chooses a large number of Twitter users you want to watch, all you have to do is subscribe. To view someone’s list, go to their profile, press the overflow icon (looks like a three-point outline) in the upper right corner and select “View List”. That’s all you need to do!
#19 Find who’s listed you
Check out which lists you are on so you can better understand people’s ideas about your brand. To be honest, you will only be able to see public lists. To do this:
- Click on the lists
- Click on 3 points “…”
- Select “Member of”
#20 Bookmark tweets
If you see a tweet that gives you an idea and want to be able to look back later, bookmark it. In this way, you can quickly reach the tweets you want to see. To do this:
Click on the network button below the tweet
Click on “Add Tweet to Bookmarks.”
And it is done!