COVID-19 As the pandemic continues to impact the globe. Individual health concerns and a crumbling global economy have defined the first quarter of 2020. With so much uncertainty, users are turning to search engines to seek clarity and find solutions at an unpredictable time.
It goes without saying that the health and wellbeing of the global population should be the primary concern. As isolation draws on and Western European countries are subjected to unprecedented lockdown restrictions, many within the digital marketing community are questioning how COVID-19 is going to influence search traffic. As is the way with all search trends, it depends on the field. Different sectors are going to be affected in different ways.
The status of the COVID-19 pandemic is changing each day. There are constantly new updates to keep up with on the impacts of Coronavirus online. During this time, online search queries are providing insight into user behavior during the pandemic. Safari SEO Adelaide provides these insights to offer a helpful window into the different ways COVID-19 is impacting the global economy. Here’s what we’ve noticed so far:
#1 Travel Search is Sporadic
With the new travel restrictions on countries, travel-based queries have been taking a hit. The most straightforward explanation would be that the travel limitations and self-isolation recommendations have influenced a substantial decline in travel-based search. However, it seems to be a bit more complicated than that.
Users are also searching for information on receiving refunds, cancellations, and rescheduling of travel arrangements. Naturally, cruise-related and hotel search queries seem to be trending down during this period.
Amidst the cancellations, restrictions, and abandoned holidays, people are looking for “cheap flights” online, under the impressions airlines should be offering cheap travel deals.
#2 Ecommerce Businesses Selling Essentials
Offline, people are stocking up on necessities at supermarkets, pharmacies, and general stores. Unsurprisingly, people are looking to purchase necessities online too. The searches looking for essentials online have increased enormously over the past few weeks. As a result, e-commerce stores selling essentials are benefiting significantly. During this time, people are turning to online stores to get their necessities delivered to their door.
This will only increase with time. If supermarkets are sold out of products, people are going to continue to turn use online stores to stock up on toilet paper, hand sanitiser, wipes, and thermometers.
There is also a massive surge in search for “near me” queries. There is a significant demand for users to find what they are looking for, nearby.
#3 Health & Wellness Searches
As a result of the COVID-19 enforced isolation, more people are looking to informative and fresh content on how they can protect their health, help themselves, and keep busy with health and wellness news while in self-isolation or social distancing.
Users are turning to health and wellness queries in search of the virus information, symptoms, and home remedies. SEO Consultant Liam has observed a surge of queries for natural treatments like “antibacterial essential oils”, “antiviral foods” and “antiviral herbs”.
During the pandemic of Coronavirus, search provides marketers with an insight into human behaviour and reaction. In times of need, people use the internet to find information about what they want. While the time ahead of us is both confusing and terrifying for all industries, search queries will give insight that can help businesses work out what they can do during this period.