You’ve turned on the computer, you have your topic in mind, your hands are ready to start typing, and then the unbelievable happens —writer’s block kicks in. Don’t worry; this is a common scenario for many writers. Whether you own a small business, or you write as a hobby, before you even type, it’s vital to plan and research the topic in hand. Good research is essential if you want to deliver good content. With all the above said, if you want to create valuable content for your website, the following tips will help.
1. Have a good web design.
Solid website designs invite dialogue, are attractively designed, and well structured can retail readers faster. It’s vital to have an attractive site that’ll reel people in. You can create a site yourself using WordPress or seek help from a professional web design and digital marketing agency. Although many web developers and digital marketing firms operate remotely, it’s vital to sit down with a skilled website design specialist that’ll deliver the desired results.
For example, if you live in Colorado, a Denver web design company like Webolutions can help. Their professional web design and digital marketing services are second to none. They’ve been among Denver’s top web design companies since 1994. With their help, you’ll have a fully functioning blog built with customer usability and conversion in mind. Beyond website development, they also offer Google PPC (Pay Per Click), SEO (search engine optimization), social media marketing, content marketing, and graphic design services.
2. Focus on structure and readability.
In addition to a captivating design, each blog must have a good structure in your content management system, which begins with a compelling headline and introduction that encourage visitors to read on. This is where you can include engine optimization best practices, too. Also, subheadings are necessary, as they create clarity and serve as an appetizer.
Use the following example for your intros:
- Summarize what follows in the text. In journalism, the term “lead” is used for this.
- Come straight to the point and starts with the core message.
- Surprise the reader with something unconventional to hook them.
At the end of the blog, summarize the most important points again and conclude. Since you know the goal of the article, the call-to-action should be easy.
In addition to good structure, the content must be easily understandable for a reader. This is when The Word Counter tool comes in. Asides from checking grammar and spelling, this tool analyzes and complete texts in fractions of a second. You’ll understand exactly when to use the minus sign, colon, semicolon, quotation mark, comma, punctuation mark, a hyphen, and the elusive em dash punctuation. You can also keep track of the word and character count.
3. Be engaging
Every blogger develops his or her own writing style over time. However, your blog shouldn’t just be a monologue on your part. An engaging blog (with space for discussion) binds your target audience in the long term and provides variety. This way, you create an entertaining atmosphere and open up a dialogue that can help convert visitors. Boring and dry posts mean a loss of followers. So, your blog should be exciting and, above all, get to the point.
You can also encourage your readers to share their experiences on each post or on your social media page. You can do this by asking and answering questions left in the comments. Also, seek new ideas from your readers to find out which topics are incredibly exciting, helpful, or interesting. This is how you create a connection with your readers. An open atmosphere is more fun and offers space for new ideas that can take your content to the next level and provide added insights.
Lastly, informal writing might also be beneficial, depending on your audience. This will help make your posts as enjoyable as possible while maintaining your authorial integrity.