In most countries worldwide, Google is, no doubt, the number one search engine. According to Internet Live Stats, on average, there are over 40,000 search queries that come in per second on Google. These statistics would put the searches per day at 3.5 billion and the searches per year at 11.2 trillion globally. And this is an indication that a lot of data is sent through Google. Most of this data, when accessed, can be a wealth of information and highly useful when you apply it to your business growth strategies.
The best way to access this data is with the help of the Google Trends tool. The data from Google Trends is a great way to get an overview of trends relating to your industry. It is a great tool to check out who your competition is, research the feasibility of introducing a new product to your business, the demand, and region you can find new/potential customers.
What Is Google Trends?
Google Trends is a unique tool that shows the popularity of search topics and keywords. It is a tool that also keeps track of all the information people are looking for via the Google search engine. Google Trends shows you what trends are on the rise or decline; it allows you also to find related topics and queries, and overall demographic insights that give you a better understanding of the Google trends.
Now let’s get straight down to the three ways you can use Google Trends to make the best out of your business;
#1 Promote Your Store Around Seasonal Trends
Every business is often affected by seasons. Take for instance the travel industry; sales are bound to be affected by holidays, seasons and weather. Making use of seasonal trends is a great way to boost the success of your business. Through the course of the year, there’ll times when your monthly sales go high and they’ll be times your sales will experience a dip.
With the aid of Google Trend, you can predict seasonal demands for keywords that relate to your business. These predictions help you plan and capitalize on the trends as the right season rolls in. By looking at the search trends for generic keywords, you are likely to find hidden opportunities that can give you ideas of what to sell during the off-season.
For example, if you have a store in the UK that sells sunglasses, from your Google Trends search, you can see that term “sunglasses” is the most popular in June, during sunny summer days. Although sunglasses are considered to be an all year round necessity, there is a considerable dip in sales from October through to February during the icy winter period.
From this data, you can easily create relevant content that targets peak period sales. Using the sunglasses example, right before the peak period, it will make sense to put together an “eye protection campaign” and publish before and during the sunny season. It can prove to be a great way to reach your potential customers who are most likely going to be searching for such information.
During the slow season you can also consider selling complementary products such as reading glasses, so there is a new product that keeps customers coming. You can likewise use the slow period to strategize on how to approach the peak season.
#2 Create Content About Current Trends
When you look at the Google Trends homepage, there is a section there for trending searches. These trending searches are the hottest topics of the moment. Google Trends allows you to browse real time search trends, daily search trends, and search by country. While most of the trending searches cover celebrity news, which is great if your business covers entertainment, however, some buzz-worthy stories tied into specific brand niches.
Right now, the number one daily search trend in the US is “National Pizza Day.” So if you own a pizzeria in the country, now is an excellent time to cover news about pizza and other promotional activities on your website. Why? Because there are a ton of people interested in buying pizza to celebrate, you need to generate traffic to your site to bring in potential customers. And by bringing in such relevant audiences back to your website, the effectiveness of your retargeting ads is increased.
#3 Find Niche Topics by Region
Another exciting feature on Google Trends is that your topic search result comes with a list of top sub-regions where your topic is more relevant. As a business owner, most often, your adverts need to be location-specific. Using the United States as an example, there are over 327 million people in the United States alone. When considering adverts for a target audience, indeed, the audience in New York isn’t going to be the same as the audience in the District of Columbia.
Now let’s break down what these two states rank with an example of Online Writers Rating a paper review website using the search term “papers review” to find out what region has the highest amount of people that might need their services.
From the search, New York has the second-highest interest in the “papers review” search term; this isn’t far from the fact that New York has the largest school districts in the US. While the District of Columbia does not come up in the regions that have an interest in the search topic, and this is because there are way fewer school districts here in comparison to New York. From this data, it merely means that when you are creating, and ad for paper review, targeting individual states like New York will be a more strategic option, because of the higher rate of interest there.
Also, the data from the map does not only show interest sub-regions where the interest in the search topic is high but also shows you the time of the year when your search topic is at its peak in each sub-region.
There is just so much insight you can get from using Google Trends, from guiding you through planning ahead of seasonal trends, generating traffic to your website, finding a rapidly growing niche, right down to knowing who your competitors are. By applying the tips in this article, Google Trends is sure to give your business the required boost you need to stay ahead of the competition and grow your business.
Image Credits – Spyfu