Starting your online business is a challenge on its own. You have to create your business idea, develop your plan, produce your product, and so much more, but that’s just the beginning. You also have to find ways to get your name out there to maintain a consistent customer base, and without a physical store location, it can be difficult to know where to begin. However, there are different, non-traditional forms of advertising online businesses can use to grow.
#1 Social Media
As obvious as it might seem, it is still worth saying. Social media sites, especially ones popular with young people, such as Twitter and Instagram, are one of the best ways to advertise your business. Not only that, but it also acts as a way for you to interact with your customers directly. One of the most popular examples of this is the Wendy’s Twitter account, which acts more like a person than a company. Their Twitter posts memes, talks directly to other users, and even recently invited McDonald’s to roast them. Social media is one of the best tools at your disposal for advertisement and customer interaction.
Working with specific influencers through social media platforms, usually Instagram, is another way to advertise your business. Influencers are usually more than happy to work with companies in exchange for compensation, or even just some free products. If you see an influencer who you think would represent your brand well, try reaching out to them to see if they are interested in working with you. There are influencers who represent all kinds of businesses from food chains to vaping stores, so you should have no problem finding your niche.
#3 Buy Ad Space
Buying ad space on a website like Facebook or Youtube is cheaper than you might think. One source claims the average cost of advertising on Facebook is $7.19 CPM, which means it will cost you $7.19 for every thousand times your ad is shown. On the other hand, YouTube deals primarily in video advertising, so you can expect that to be a fair bit more expensive. Purchasing these ads is easier than you might think as well. All it takes it submitting an application to their easily-findable marketing sites, and, if they approve you, your ad will start running.
Even without the advantage of a physical store, there are ways to make people aware of your business. As you can see, social media is your friend in more ways than one if you’re running an online business, so getting familiar with as many platforms as possible could help you in the long run.