A major part of connecting with your audiences and spreading awareness of your organization is through your content strategy. When was the last time you gave it some love?
Your content is comprised of your website, email newsletters, blog posts, social media posts, and any other channel you use to communicate with the public. These outlets must work in conjunction with one another so that your tone and vision is accurately and consistently represented.
Here are four simple ways to start improving your nonprofit’s content strategy now.
1. Use the right software.
Your modern nonprofit requires modern, innovative software. The latest platforms out there give you all the tools you need for all-in-one content solutions. When you’re running a nonprofit, you probably don’t have a lot of time to spend on these tasks. Using tools like an online editorial calendar or scheduling solution can save you a lot of time on your content planning.
Use the innovative, customizable software at engagingnetworks.net for a CRM and data management solution, an online store platform, email solution, and fundraising tool to help you produce better, engaging content for your nonprofit. Access everything in one place and save time and energy. Take advantage of automation tools to streamline your content processes.
2. Understand your audience.
Another crucial step in improving your content strategy is understanding exactly who you’re talking to. Who comprises your target audience? What do they care about? What motivates them to act? Why would they care about what you have to say?
When you can understand who your audience is, you can start producing content that’s personal and customized to their interests. Only then can you start making big impacts with your messages, building a loyal base of followers.
3. Gather and analyze audience data.
Once you know your audience, you can pay better attention to where they hang out. What social media platforms do they use most often? Do they engage more with video or photo content? What about email? What kinds of stories and links do they tend to click on? Do they leave comments on other nonprofits’ pages?
Accessing this information is the first step. Make sure you have a solution in place that will provide a dashboard of data, giving you insight into audience behavior across your channels. Once you know where your audience is and what they care about most, you can begin to reach them more effectively. This leads us to…
4. Use the right channels.
Create a content plan for all of your marketing channels. What kind of posts do you want to send out on social media? Do you have a blog within your website to share news and articles? How big is your email marketing subscription list?
Make sure that all your marketing channels are working side by side. When you put up a new blog post, share it on your social media channels, and send it as an email. Highlight a service or success story on all of your channels to increase engagement.
Bonus tip: Make sure your content is always of high quality.
A big mistake that many organizations make is focusing only on quantity, not quality. Your content should always be well-written and error-free. Make sure to cite any source you used to gather information. And cater your tone to your ideal audience.
You want your nonprofit to be authentic, genuine, and authoritative. With the right content strategy, you can get there. Make sure to:
- Use the right software
- Know your audience
- Gather and analyze audience data
- Use the right channels
- Ensure content is high quality
When you focus on these key points, your content strategy will improve in no time.