With 2020 past its mid-way, we see a lot of interest amongst the people to start blogging. But as much as the interest they have to do so, they are usually put off by the cost that is associated with hosting platforms and purchasing plugins and applications to truly start and maintain a good enough blog. However, things do not have to be this way. There are multiple platforms available that will give you a great head-start into building your first blog and once that is successful (more power to you!), you can then jump the ship and migrate to self-hosted platforms for better visibility and scale.
Thus without any further ado, let’s dive into the top 5 blogging platforms we’ve selected just for your convenience!
1) WordPress.com: This is undoubtedly one of the biggest ones out there in the market. In fact, it is so famous that people have heard about it but not their competitors! With almost 35% of the websites online powered by WordPress, it is a huge force to reckon with (we’ve counted WordPress.org in the stats as well). WordPress.com is different from WordPress.org. The .com version is the free version and lets you create a basic website without any cost. The platform comes with functionalities that are built in and you don’t have to purchase any domain name or hosting if you want to go with the free version. However, there are options available if you want to upgrade your account so as to get your own domain name and extra features.
As a WordPress development company in Mumbai, I can only recommend this platform is you want to get your feet wet. Though it is free, it does have its own limitations and you will scramble to get your way around if looking for extra add-ons.
2) Wix: Wix is another new player in the market now and you must have seen a lot of ads especially on YouTube. It is a platform made for new bloggers and has a drag-and-drop feature that lets you create a website in no time. Just like WordPress.com seen above, you do not have to be technically adept in knowing how to code just to use Wix to create your brand new website.
Wix does have nifty features built in that will provide a quick solution such as a free SSL certificate for your site to keep it more secure. It also allows you to create a website with no ads in between and lets you use your own personal domain name to go with it. What you need to keep in mind here is that Wix isn’t that great when it comes to search engine optimization. As an SEO company, we know how hard it can get to rank a website on Google if it is built with Wix and it is generally not a good idea if you want organic traffic to your site. But on the whole, it is a good platform to get you up and running.
3) Medium: If you are an avid internet reader, you must have come across articles on Medium. They make for a great read, don’t they? Medium is a self-publishing platform which means that you do not have to worry anything about the technical side of it and can keep focusing on creating and publishing great quality content for your readers.
What is great with a platform like Medium is that it helps you garner more visibility if your post is of good quality and liked by many readers. As they upvote you, your article gets shared across more and more people thereby attracting more visitors to your profile. It is a great platform to also earn money if you are interested in writing through their partner program. Since it is third-party, you don’t stand to gain anything much in terms of SEO tweaks as the platform does that based on its algorithm and you don’t have much control over it. Nonetheless, it is a nice way to get started.
4) LinkedIn: LinkedIn is the most renowned website for professionals to connect with their peers and associates from the industry. It is flooded with job seekers, managers, supervisors, CEO and founders of companies of all sizes and across the breadth of the industries. However, what most people don’t know and don’t take full advantage of is the blogging platform built right in. It is called Pulse and it gives professionals an opportunity to blog away to their hearts’ content on any subject matter they please.
If you are a social media marketer and have built a ton of valuable connections on LinkedIn with other fellow marketers, posting regularly on LinkedIn’s blog can bring a lot of eyeballs to your profile. This is great for those who want to build a personal brand for themselves and provides a perfect place to meet potential customers too. Writing and sharing articles is very easy on LinkedIn and the reach is far better than other social media platforms such as Facebook. Though extremely competitive, it can be leveraged greatly to increase your professional worth.
5) Constant Contact Builder: Just like blogger or any other website builder, Constant Contact is a relatively newer entrant in the market and thus quite unknown. But don’t let its obscurity fool you. It is packed with great features and allows you to build professional looking websites in no time. The interface is easy to use and you can create multiple pages and blog archives, saving you ton of time. With multiple layout features available, you can set up your site in just a few clicks. Of course, you also have the ability to adjust and add/delete layout modules as you please.
Although it is easy to setup and get going, it is seen more for those who want to start an ecommerce store. Though not necessarily bad, but if you are looking for a very professional looking store, you may want to look somewhere else – like a self-hosting website. But for the larger general population who just wants to get started, it is a good choice in the mix.
There are many benefits to start a blog – you can become a household name if your blog becomes a roaring success, you can create a side hustle for yourself, or you can also add more revenue generating channel to strengthen your existing ones. Whatever it is, these 5 blogging platforms will get you started in no time with decent benefits as a new blogger.