Online sales are booming, making this the perfect time to jump into the world of online sales if you’re an entrepreneur hungry to make more money. Running an online store is a great way to build out a business from the comfort of your home, but it definitely comes with the potential for pitfalls if you’re not sure what you’re doing. Here are five killer tips to keep in mind as you build out your business plan, from having customer-centric philosophies in your business process to clever marketing tactics to convert more customers into buyers.
Put the power in the customer’s hands.
Personalization has become increasingly popular for businesses of all sizes. In an age where you can customize your coffee at Starbucks in an impressive number of ways, buyers expect to be able to match their purchases to their own unique tastes as much as they want to fulfill a purchasing need. This is why having a CPQ solution that allows you to configure, price, and quote your customers based on the customizations they’ve chosen is incredibly important for today’s eCommerce sellers. For example, Configure One, a leading Salesforce CPQ solution, comes packed with powerful features that provide business owners the ability to configure the purchase and customization path for customers. Complete with 3D visualizations of how a customer’s choices are affecting the product they’re buying, using CPQ can put the power in customers’ hands, ultimately giving them a deeper sense of ownership throughout the buying process.
Create engaging digital content.
If you sell complex products that come with a variety of customizable features or finishes, it’s important to be able to clearly articulate those product features to your customers. This is where creating great video content can be a major boon to business. Whether you’re looking for animation work to add pizazz to a few product specifications videos or are looking for dynamic short-form content that will play well in social media feeds, companies like Omnislash Visual can help you get the job done. At a time when video content is king, using a creative content studio that specializes in video production ensures that your content is professional, exciting, and competitive.
Craft customer-centric policies.
From your refund policy to your product guarantee, the policies you choose can determine whether a shopper buys from you or your competitors. Especially at a time when money is tight for many Americans, finding a way to have generous return policies can help nudge buyers who might be wary about buying something online into more comfortable territory. Plus, by being understanding, your customers will be likely to buy from you again, knowing that there’s little-to-no risk in doing so because of your generous policies that put the customer first.
Send abandoned cart emails.
This one tip can go a long way in boosting your revenue in just a few weeks. Abandoned cart emails let you notify customers who failed to complete a purchase after adding items they were interested in buying to their cart. As such, sending these emails once or twice can help convert buyers or address moments of friction in the buying process, ultimately resulting in more profits and higher sales figures.
Harness social media.
Since buyers are spending more time online, it makes sense to focus your advertising dollars on where those customers are. Social media usage has climbed dramatically over the course of 2020, making its already-impressive ROI even more of a selling point for businesses of all sizes looking to market their online wares. Consider making a carousel ad that allows you to attractively display multiple items from your shop in an interactive way and see how these sorts of ads perform.