Are you contemplating working with Instagram influencers to connect to new audiences and promote the sales of your products? If so, it is a great idea! Then, you need to ask a couple of questions before starting to collaborate with IG influencers. That is because working with the wrong influencer will do more damage to your business than any good. It will also affect your marketing efforts if you are working with the wrong influencer.
According to an article published in Huffington Post, influencers have a significant impact on social media marketing, as their opinions and endorsements carry weight and benefit their followers.
In this article, we will walk through the five essential questions that should ask influencers before working with them. Read on to learn more.
- Type of content and aesthetics
You need to understand whether an influencer’s sense of aesthetics matches your brand goals and values. If you find that the aesthetics do not match, it is better not to work with that person when it comes to Instagram marketing. Then, if you see the aesthetics align with your brand values, you can collaborate with that influencer to take your branding to the next level.
For instance, if your brand represents colorful and hyper-saturated designs, you cannot work with influencers, who like to use minimalistic designs, subtle colors, and everything muted. A paid Instagram post may look too jazzy on your feed and a complete mismatch when it comes to your brand aesthetics if you prefer minimalism.
Work with influencers, who are sharing content on Instagram including posts, Stories, Reels, IGTV content, where you see your products align easily.
Again, if you are looking for influencers specializing in video content, study what is already available on their feed. If they are sharing or posting video content regularly, and such content resonating well with the audiences, then you can work with such influencers. After all, quality matters more on Instagram and not quantity.
- Community engagement
Your Instagram influencer must have an engaged community, which means that it is more than just garnering likes. It signifies authentic connection and relationship building on Instagram. It is about authenticity, conversation, and interaction. The most successful Instagram influencer marketing collaborations depend on trust and therefore, search for influencers, who have managed to build a community of followers, who value the recommendations. The best way is to choosean optimistic and engaged community on Instagram with more focus on the comments section.
Whether it is IGTV content, Reels, or normal Instagram posts, the comments segment is the best indicator to figure out how the influencer’s community is, and what sort of content resonates best with the targeted audience.
The engagement should be visible in the comments section as well as the influencer should take conversations forward through Instagram posts, Reels, and IGTV content. There should be a genuine effort to build engagement with the community with insightful comments. With awesome visual content and engagement, you can expect to buy views for Instagram on your posts.
There is another method to tell, whether the influencers have good engagement with their followers is by looking at Instagram Stories. Remember that each influencer has a unique marketing strategy, but more engagement is seen on Instagram Stories through polls, questions, direct messages, and sliders.
- Industry niche
The best collaboration is possible when influencers can flawlessly incorporate any product or for that matter service into their daily content. The content should naturally fit with your brand even when it is not a sponsored partnership. Let us explain this point with the help of a suitable example. For instance, if you are a company selling gardening tools, you need to work with influencers, who periodically post content related to gardening, favorite plants and not content related to a lifestyle influencer.
Collaborating with influencers having a solid connection with your type of products or services will make the partnership look more authentic as well as real. It is the key to the success of Instagram influencer marketing.
- Budget matters when it comes to working with influencers
Before you sign the agreement to work with an Instagram influencer, it is essential to figure out whether you have the budget or not. When it comes to paid posts, they cost around hundreds or thousands of dollars, and therefore, make sure you have the money to spend on ads. If not, look elsewhere.
There are many ways to find out about the rates of Instagram influencers. You may request to show you the rate card. If the influencer shows interest and agrees to work with you, he or she will send you the rate card. Again, there are influencers, who work at a flat rate. Therefore, you need to choose based on your budget and business requirements.
Though there are no hard and fast rules when it comes to the price of influencer marketing, it depends on the kind of influencer that you choose. You need to decide depending on how much you are willing to shell out and how you would benefit from the influencer partnership.
If you have budget constraints, you may choose to collaborate with micro or nano-influencers, usually having a small number of followers but a huge rate of engagement.
- Advantages and values from the partnership
It is indeed true that social media marketing is for brands to share their business values and beliefs just like individuals. Then, your brand’s value may not align with all. With this aspect in mind, it is, therefore, necessary that you do some research when choosing influencers and understand whether they can add some value and benefit to your brand.
Go through the influencer’s previous Instagram posts, perform meticulous Google research, and ask any of the contacts you may have in the Instagram influencer-marketing arena. An influencer must become synonymous with your business and products. If you feel that the person can add value to your brand, go ahead, else, not.
Keep these things in mind before working with an Instagram influencer. After all, you aim to make your social media posts gain more visibility and traction for increased brand awareness.