User behavior can tell you a lot about your company? And yes, I know you wonder why your company needs to understand why their user’s behavior even matters since that is separate from the company? While one would like to think they are unrelated, you cannot have one matter and not the other.
Think of yourself as a consumer having dozens of product options to choose from and from more than 25 different eCommerce sites. Whose product would you choose? Do you choose based on reviews, quality, or price? Perhaps it is all three. Going from site to site and even revisiting one site multiple times to compare against others is an indication of user (you) behavior (your actions). Whether you decide to make a purchase or not, there are analytics that can be tracked on every website visited. So, how can a company get to know its customer’s needs? By merely analyzing consumer’s user behavior.
The need to better understand user behavior is the foundation of retaining a competitive edge in the market. By syncing your ideas, you end up retaining your customers and attracting more of them in the process. But the question that yet remains is how to achieve this? How can you better understand user behavior on your website?
Here are four ways of understanding user behavior:
- Use Proper Software
It doesn’t matter what you’ve been doing all this time; if you want to understand user behavior better, you will have to throw out your old methods and consider getting proper software. And if you have not been using any, a professional website analyst software can help you learn everything about your page traffic. Not only can you get accurate metrics on your website’s performance, but you can also compare it with a previous history. This way, you will immediately know when and how up user engagement dropped and increased.
- Check Out the Map Insights
To better understand user behavior, you will have to tap into your customers’ minds by how they maneuver on your website. What do they spend their time the most looking at? What part of your page attracts them the most? Which of your products turn in the most clicks and sales? You’ll want to know everything if you’re looking to benefit from their patterns. You can get all of this and much more if you generate a heatmap of your webpage. The map will highlight the areas your customers engage with the most.
- Identify the Source of Your Traffic
Statistics and data are all acceptable. But you can’t do anything about it unless you get to their root source. For instance, if I find out that most of my traffic originates from social media platforms, I’ll further my efforts and work more on them. Similarly, if you’re trying multiple marketing methods at a single time, you’ll want to know which of them works and which doesn’t. And this is only possible when you get to the source of your traffic.
- Discover Habitual Patterns
Instinct is an important factor when it comes to studying user behavior. A customer visiting your website will most likely go to the page they visited the last time. This is because their instincts tell them to (especially if they like something on your page. To better understand user behavior, you have to know their habitual patterns. This allows you to engage and interact with them by adding incentives or something new every time they visit your site.
When businesses use the word “customer,” it’s not always specifying those that purchased their sites. All visitors help to understand better if the marketing strategies chosen are effective. For instance, if the analysis tells you that 24% of your visitors left your website after receiving a second popup, then you will have to think of removing that second pop up to engage more customers in the future. Relying on user behavior can also identify other faults in your site structure and provide an opportunity to change them to improve your business.