Did you know that as of January 2021, there are 4.66 billion active internet users in the world? That’s about 59.5% of the world’s population, according to Statista. About 92.6% of the active users access the internet through their mobile devices.
The internet has come a long way since it started in 1983, and to think these are interconnected computers around the world via a long cable, some crossing the ocean’s bed.
At present, hundreds of websites are launched daily for various purposes. Companies buy a domain name to showcase their product and client testimonials while individuals purchase personal projects or feature their portfolios.
Website Design Process
How do you design a website? Should it be a complicated process? A website is more than just aesthetics. A company or an individual should know the goal of why they’ve set up a website.
While there are various ways of planning a website, you only need the essential ones, namely:
- The Goal And Purpose Of The Website
It’s best to define the purpose and goal at this stage before buying a domain name. Others may not have a plan yet when purchasing the domain name because they may have stumbled on a great deal they don’t want to miss.
You also need to determine your target market and study the competition. You also need to study current design trends and leverage tools to create a stunning and trusted website.
You can consider the following questions:
- What is the purpose of creating the website?
- Should I invest in a website long term?
- Should I hire a web designer, or should I build it on my own?
- Rough Draft Of The Website
The website’s look and the overall idea should be determined in this stage. You can use a program, like Adobe Illustrator or Adobe Photoshop, to design the initial look of the website.
A website’s design doesn’t need to be complicated. You can make it as simple as possible while optimizing it to the latest website design techniques.
If you’re not fond of designing the website yourself, you can find inspiration on your website’s look by searching for templates or checking out your competition. Any rooms of opportunity that you can see from your competition can be applied when you design your website.
Determining the pages to include in the website happens at this stage. Having a sitemap for your website serves as a blueprint because it will define the relationship of the pages. You can use a visual sitemap creator to determine the sitemap of your website.
- Content And Visuals
A website is more than just aesthetics. But aesthetics can also determine the overall impact on users. You can follow the current design trends to stand out from the competition.
You can also hire a web developer to do the heavy lifting of building the website, or you can make it on your own. If you’ve bought your domain name with a web hosting service, use a CMS program called WordPress, an entire program out of the box.
Creating content for your website is crucial too since most websites push out more content as part of their SEO strategy. Content doesn’t need to be a blog. Videos hosted on streaming services like YouTube, images, client testimonials, product descriptions, and so on are considered content as well.
The more engaging content you post, the more you’ll attract visitors to your website.
- Website Testing
It is essential to test the website before launching it to the public. Website developers should check and fix any bugs and polish the website.
They can also test if the website is optimized for mobile use since most traffic comes from mobile phones. Users will have a hard time navigating and eventually leave your website.
If you’re using WordPress, it’s essential to ‘harden’ or enforce security measures since WordPress is a prevalent tool and is a prime target for hacking.
One good example is an incident from GoDaddy. This web hosting company hosted millions of WordPress blogs and websites on November 22, 2021. Then it suffered from a data breach and compromised about 1.2 million active and inactive WordPress customers.
- Launch Of The Website
When everything has been tested and polished, it’s time to launch your website. It should be a straightforward process, depending on the workflow set.
Although you expect things to work perfectly during testing, sometimes some elements may not work correctly during launch. Don’t forget to maintain and refine your website even though it is already live to the public.
There will always be changes on the web. New website design trends are introduced every day, website owners implement new features to stay ahead of the competition, and exciting content is posted to attract visitors. What’s important is sticking with the goal and purpose of building the website.