Everyone wants to be on the first page of Google (the most powerful search engine). However, this is not a walk in the park and you need to make your content visible for search engines and web visitors. One way to achieve this is to rank for keywords in your organic search when seeking Web Design Services. Contrary to what many people think this is a repeatable process that requires constant tracking to ensure that the keywords are effective. The results won’t be 100% all the time but the efforts would be worth it. Those who usually have the hardest time when ranking for keywords are newbies who are not yet conversant with SEO efforts. That is why I decided to write these seven strategies to help you check your Google keyword ranking.
Lay the Groundwork
The first thing you need to do when ranking for keywords is to establish your groundwork. You can easily do this in three ways including:
Having a strong website – The longevity of your website determines its domain authority. It is also important to you follow SEO best practices. You can always refer to Google’s Webmaster Guidelines if you don’t know what that means.
A network to draw on – To rank fast using keywords you need a built-in network to share new content with. This may include your blog or other social networks like Facebook and Twitter.
Don’t rush when you are first getting started because things may backfire on you. There is always a second chance if things don’t turn out the way you wanted.
Do Your Initial Keyword Research
One mistake that newbies make is thinking that they know what keywords they want to target. You can’t be too sure when it comes to SEO. Do research first about the keywords you want to use in your content. The best way to do this is to use keyword tools to get the search volume for a specific keyword you want to use. Choose keywords with enough volume as too much volume will not have any effect since they are widely used on the net.
Check Out the Competition
Now that you have found your keyword, search for it on search engines to establish what your competition is doing. Google should be the first search engine to try out. When doing this, focus on domains and URLs. How many domains are using the same keyword? The titles are also an important aspect. Check out how the title tags incorporate the keyword. I am also good to check the type of content that the keyword ranks for.
To gauge the user’s intentions of searching for a specific keyword you need to use specific keywords and phrases. Long-tail keywords are the best as they can vividly tell you what the visitor wanted to find out when he was tying down a specific word. The intent is very important to any SEO strategy as it tells you exactly the user wants. The intent will also help you write relevant content that is related to the keyword.
Conceptualize the Content
After all these, it is time to develop a strategy on how you are planning to incorporate the keywords into the content. You have to know how long you are going to take to generate the content you want to use on your website. You should also have in mind who is going to write the content. Are you going to use an in-house writer or are you going to outsource? Although it is also good to include budget in your web design, it shouldn’t deter you from writing a blog.
Now it’s time to put your SEO strategy down on paper. This is another area that requires total concentration. Whatever you do don’t rush. When you rush, you are bound to make mistakes that will cost eventually. The reason why I am emphasizing this is that search engines are all about quality and if you can’t deliver you may be pushed to the bottom of search engine ranking.
Optimize for Your Keyword
You have finally generated high-quality content optimization that needs to end implemented immediately and not after you have already written the content. This is another area that webmasters get it wrong. Before publishing the content use your list of keywords you had developed and insert the keywords into the content as write the final draft. You can leverage keywords but avoid staffing than into a point that they don’t make sense. This may get you penalized by Google.
If you think that you can make it online without SEO, think again. This is the bloodline of any website and needs to be handled with the utmost concerns. If you are a beginner with little knowledge or no knowledge about SEO, you can consult an SEO expert for help