Every search engine optimization consultant has their different ideas on how to optimize a website. Thus, sometimes you could face difficulty separating fact from fiction when implementing an SEO program to increase your search engine rankings. Similarly, the misconceptions, challenges, and complex ideas behind an SEO process aren’t things you decipher immediately.
That being said, these are the seven tips that SEO won’t tell you when working with it.
#1 Metric Tracking Needs Not to Be Too Expensive
An aspect of SEO where most consumers are kept in the dark is the cost of metrics tracking. The notion out there is that metrics analysis is costly and complicated. It is a wrong conception. Tracking the metrics from your site does not have to be expensive. There are excellent analytics tools such as Google Analytics, and it is free.
Some SEO agencies might begin to sell you an expensive dashboard. Or they might try telling you of complex things about organic traffic and individual page performance. If they do, you need to start asking them questions immediately. Having the right analysis and interpretation of your site’s metrics is an added value. It can also be worth the return on investment. But before committing, you need to do some background check on what you need against what you’re offered.
#2 Excellent Content Isn’t Everything
Several modern SEO experts will tell you that “content is king.” While this might be partly true, content isn’t everything. Imagine having the best content, but it does not get any interactions from your target audience. So, you can’t rely on having only good content to improve your SEO. You’ll need to put in more effort so your content gets seen.
For example, if you run a professional paper writing service like Pick the Writer. It is not enough to have excellent written content and writers if no one knows about it. With the use of the best publication channels, like social media, blogs, or podcasts, you can get your content seen. You can also repurpose older work and bringing them back. These can then generate into social shares, links, and increased traffic on more search engines.
#3 The Guarantee of Rankings Isn’t Possible
The essence of starting any SEO process is to increase your site’s visibility on every search engine. However, guaranteeing you a specific ranking is almost impossible. Neither can the position for any particular keyword be guaranteed. When it comes to rankings, there are several variables to consider. And it includes keyword and competitive research functions.
Additionally, it would help if you considered Google’s algorithm functions. These are based on a semantic understanding of web user queries. Bearing in mind that one-to-one keyword mapping is no more a part of Google’s ranking criteria. Google itself has likewise urged people to: “Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google.”
#4 Do Not Overdo Link Directory Submissions
Having respected sites in your category link to your website is considered by Google’s algorithms. However, submitting your site to every link directory out there is a no, no. It can prove to be very detrimental to all your SEO efforts. When you overdo your link submissions, it may come across to Google as an attempt to tamper with your ranking.
Such actions can lead to you getting penalized. Thus it is much better to select a few website link directories that users visit. For example, you can use the Open Directory Project or vertical directories that serve your industry or niche. For instance, an essay writing service website like Writing Judge can pick the education category for its directory submission.
#5 Optimize For Humans, Not Search Engines
Google algorithms will detect a blatant attempt to optimize your site for search engines mechanically. It will likewise reject such an attempt. Since its algorithm is designed with “human thinking,” you should optimize your site for human visitors. Optimizing your site for humans will improve your search ranking instead of when you optimize if for robots.
Previously the SEO norm was that a content copy with several keywords sometimes leads to higher rankings. But today, even though you still need to use meta-tags and keywords in your page copy. Your copy should not be crammed with too many keywords. It makes your attempt to boost your search results clumsy. So it means that your Content should be easy to read and relevant to your audience.
#6 Keep XML Site Maps Current
All websites require an XML site map that is current with both newly added and deleted pages. There are search engine robots that crawl through your entire site to rank it. And having a site map makes it easier for robots to navigate.
Although XML site maps are a guide, they can’ not override a non-existent or inadequate navigation structure. The tip here is to get a content management system (CMS) to generate the maps automatically. Since the creation and upkeep of site maps can be highly time-consuming.
#7 SEO is Not a One-Man Job
Creating a successful SEO for your website has several aspects to it. The site’s brand, mission, operations, target audience, etc. should be known. Sometimes not only one person can factor in these aspects all at once. You’ll require having teams working closely together for the duration of the process.
If your SEO agency is doing things right, they’ll need your help. Whereby they do not ask you for any details, the chances are that they are doing something potentially harmful. As the site owner, they may need to get access from you to things like:
- CMS Editor or admin
- Google Analytics view or admin
- Google Webmaster Tools
- Social accounts
- Target keywords list, etc.
- Past audits/penalties/work
Knowing all about SEO isn’t a day’s job. As you work more around it, the more high-level details and messy parts unfold. Still, you should know about these aspects of SEO. They can help to ground the expectations of your site optimization process. And they enable you to understand the complexities of an SEO campaign. When you have a better grasp of theses, you can create a more successful SEO for your site.