Web design is not just about the look and feel of a website but also about how it responds and works. When a designer works on a website, they integrate not only those features that add visual appeal but also try to make it highly functional, responsive, useful, and quick. To create a highly effective and usable website, web designers follow certain principles that act as standard points or rule of thumb to keep in mind.
In this article, we’ll walk you through the various web design principles you need to consider to create a visually as well as technically sound website.
Accessibility is a highly important principle you should not ignore when designing a website or web page. When a user visits a website, he or she must be able to access every piece of information in the easiest possible way – this means that the colors must be natural on the eye, the text must be readable, and website background must not subdue the content and so forth.
To make a website accessible to every visitor, make sure you choose a font size and type that is readable to every reader and is not too fancy to understand. Also, your color contrast and the scheme must be well thought of and should create a balance and visual harmony as far as user experience is a concern. Finally, select the right image that communicates with your audience in a better way.
2. Visual Hierarchy
Visual hierarchy is a principle that contributes to successful and high-performance website design. In web pages, visual hierarchy is the sequence or order in which our eye perceives and moves from one content/topic to another. When designing a website, a web designer first needs to ascertain the order of importance of the several contents and structure them in a way the web user first view what is perceived to be more essential and hierarchically move to the next one.
Though one of the best ways to create the order of importance is the hierarchy of size, you can also integrate this by designing content based on authority. You can place content on your web in such a way that the eye first goes to the most important ones.
3. Hick’s Law
This law implies that with every additional choice increase the time required to make a decision. When it comes to web design, the more options you offer your visitors, the more challenging it will be for the user to browse through your content and use your website. What this means is that you need to reduce the number of options to provide a fantastic user experience.
To adopt this law without the need to sacrifice your content options like product or service, you need to create a better filter. The filters will create better decision making for your audience.
4. A simple design is the best
Complexity is not something web users want to see on any web page or website. The fresh and clean design of your website not only helps the visitor navigate seamlessly but also makes the site more appealing. White space is one of the most vital parts of a simple design. White space helps make it easier for visitors to notice and process the information provided on a site.
Some of the other factors you can consider as part of simple website design are a grid-based layout, F-pattern design, and conventional designs. Go for a grid-based layout to avoid disorganized structure or appearance of the site. Also, the F-pattern design complements website users’ natural reading behavior while the conventional design adds a hint of credibility and reliability.
5. Mobile friendly
Accessing websites from different devices with multiple screen sizes is now a usual routine, which is why it is essential to build a mobile-friendly website. If your site design doesn’t support the numerous screen sizes, there is a chance that you will lose the battle to your competitors. In the case that you don’t have a mobile-friendly website, you can either create a dedicated mobile website or rebuild your site in a responsive layout.
Every user that enters your website is looking for a piece of particular information, so it is crucial to offer them engaging contents. The information you have to offer must be easy to process, compelling, and easy to read. Communication is not only about providing written content but also about delivering infographics, images, and other types of media, such as audio and videos.
In addition, the content you provide must be well written, appropriate, and easy to understand for your visitor. You should also make sure the materials are rich in search engine optimization. It is essential to adjust your writing style to suit the preference of your visitor so that it can leave them intrigued and coming for more.
7. Test Early and Test Often
Running usability tests on occasions can provide essential results and perceptions on the type of complications and issues related to the aspects of design. What happens is that now and then websites tend to get into some problems, and if you don’t run test often, they may create issues that drive users away. Websites regularly need updates and upgrades to maintain customer interest and visitor footsteps.
Testing one user at the start of the project is better than fifty users nearing the end because this gives room for improvements which could prove essential for increasing sales and driving traffic. Testing also allows you to solve the problems that were not resolved the first time due to a shift in attention to more significant issues.
The Bottom Line
It is easy to build a beautiful and functional website if you keep to these web design principles in mind. Have you got a web design that needs optimizing or reviewing? Or perhaps, you are creating a website and want to get the design right from the start. Either way, these principles of web design can help your site be more engaging, drive more traffic, and eventually increase sales.