Link building is an art that requires a lot of technicality and creativity. If you have just launched a business, you might be looking for ways to advertise your industry. In today’s world, where the internet has provided businesses with a great marketplace, link building is growing popular with time.
However, launching a link building campaign isn’t as easy as it sounds. To make sure that you put your money in the right place, you need to hire someone who doesn’t only claim to be the best but is actually the best. You can find Globex Outreach Link Building Agency regarding the best link building agencies so that you find the right fit for your company.
On the other hand, if you are looking for a link building expert, there are some things that can help you make a better decision. In this article, I am going to highlight eight traits that you should look for in a link building expert.
Strong Communication Skills
The very first thing that you need to be on the look for in a link builder expert is his communication skills. As building links requires one to communicate with the audience, if the person you hire doesn’t know his way around people, he will never be able to give you the results you need.
You can use his initial interview as a test to figure out how socially adept he is and whether he is what you are looking for or not. Link building is somewhat similar to sales, and there is a great deal of persuasion required. If a candidate is able to demonstrate his cleverness, you have checked the first box.
If you look at link building as a field, you will find that everyone doesn’t succeed in it. There are a lot of people who claim to be the best, but only a few who can give you results rather than boasting about their past achievements. This is due to the fact that link building requires some sort of creativity.
No two link building campaigns are the same, and if you want your business to grow, you are going to need to hire someone who can think from a different angle. An effective link building will be able to provide you the needed solutions for major problems and see all sides of things.
Ability to Work Independently
It doesn’t matter whether you are hiring a link builder or a person from any other field; the ability to work independently is a very desirable trait that you should prefer in every employee. Link building is a very complicated field, and you need to manage it in real-time.
If you hire someone who will always be looking for help and can’t solve major problems daily, things are going to get delayed a lot, and your business is going to suffer in return. So, if the person you hire has the ability to work on his own in crisis, it would be a very positive thing.
Link building has grown into such a vast field that you need to be very accurate and on point if you want success. If you don’t keep up with a proper schedule and execute things on time, you risk your whole campaign at risk. Along with creativity and independence, organizational skills are also very important.
Link building campaigns are built around different aspects such as niche analysis, site audits, outreach, processing, etc. The fact that link building requires so much precision, you need to hire someone who can provide you excellence on top of consistency so that your business reaches the top.
Link building is mainly centered around the internet and how to lure in an online audience that is looking for a specific business. You have to communicate with your audience through online channels such as email, social media, etc., and some level of familiarity and expertise is required for success.
If you want what’s best for you, you need to make sure that the person you are hiring knows his way around the internet and these channels. He needs to understand how to leverage these channels to your advantage so that your business gets ahead of all the competitors.
Team Leader and Team Player
There are two aspects of a link builder that you need to pay attention to. As you will be hiring a link building expert, you should expect him to be a leader in case you decide to create a whole link building department. He should have the technical skills needed to lead a team and instill motivation.
On top of being a motivation to his subordinates, you also need to keep the fact in mind that on top of paying attention to links that your business makes, you also need to strengthen the links between your own teams. A team player who listens to everyone and keeps them in line is going to help you drive better campaigns.
Persistent and Analytical
Another thing that you need to be on the lookout for when choosing a link building expert is to go for someone who is persistent. You have to understand that not everyone is ready to give valuable connections to your business, which is why a link builder needs to be persuasive and persistent.
On top of following up on his leads time after time, a quality of a good link builder is that he makes data his friend. He must be able to read past data to figure out the mistakes he has made so that the next campaign can be optimized for success.
Attentive to Details
Last but not least, the person you go for to handle your link building department must be a fanatic about the field. He needs to be passionate about SEO and digital marketing as it is going to give you an edge. He should not take his job as a job but treat it as a hobby so that it isn’t boring for him.
The link building process is unique and to the point. If he isn’t able to accurately and methodologically do everything, it is going to affect the efficiency of the campaign. So, you need to choose someone who evaluates everything carefully.