The internet is a big place, and every time a consumer goes online, there’s a whole host of websites they can choose from. A click on a website has now become what a walk into a shop was 20 years ago — more and more business owners are choosing the world wide web to sell their wares, goods, and services rather than traditional brick and mortar stores.
However, the sheer size of the internet poses one problem: how do they gain visibility? How will they stand out amongst the crowd? Luckily, this is where search engine optimization, SEO, comes into play.
If you are a business owner, you may not have the time to adequately handle your own digital marketing efforts. But this is the beauty of white label SEO, so read on to learn the basics.
What is white label SEO?
Simply put, white label SEO is the outsourcing of your search engine optimization efforts to a trusted marketing agency. They do the heavy lifting for you: building links, creating keyword optimized content, and handling your social media pages, and everything they do is published under your name. The goal behind white label SEO is to get yourself a rebrandable product without having to do the work.
How white label can help
There are two types of white label SEO: software and resellable. Software SEO is when the clients have control and can manage their own SEO and PPC content. This is a great option for clients who have limited digital marketing knowledge and want full control of what happens with their website.
Resellable SEO is when a client goes directly through another agency, and is hands-off throughout the entire process. The white label service allows for the marketing agency to do everything for you, which means digital marketing experts create everything at your beck and call. Typically, white label services is an umbrella term for the following services:
- Keyword research
- Building a diverse backlink profile
- Content creation, both onsite and marketing
- PPC campaign management
- On-page audits
- Web development of the backend of your website
- Graphic design
- Email marketing
- Marketing strategy
Benefits of using a white label SEO provider
On top of having an expert team deal with your digital marketing strategy, there are some other advantages of white label SEO. They include:
- Having a variety of keywords represented on your website
- Multiple backlinks from websites around the world
- Greater rankings in search engine results pages
- A boost in local SEO rankings
- Increased social media engagement
Overall, the best thing about working with a digital marketing agency is that they can help give an initial analysis to your website, and tell you what is working, what you need to improve upon, and what you can stop doing. Then, they steadily rate your performance and work on marketing strategy to give you the best ROI.
As SEO is considered similarly to the stock market, where you get from it what you put into it, you will soon see your white label providers as being an extension of your business. Your goals are theirs as well!
In a world where brand recognition reigns supreme, there is an utmost need for any business owner to stick out from the others in their industry. Considering that there are more than 2 trillion search engine queries completed every year, it should be the goal of any business owner to make a name for themselves as a big fish in the even bigger pond of Google. Using a trusted white label SEO provider can help anyone do just that, and bring their marketing efforts to new heights.