TF-IDF isolates the most important terms used in a given content piece. The benefits of TF-IDF, if utilized properly, are too unbelievable. Surprisingly enough, the idea was first proposed by
Nida Shahid
Digital Marketer at Local Cable Deals Business graduate, writer, digital marketer, traveler, Interior design enthusiast, and a proud dog parent. She shares her expertise and writes for businesses to improve their rankings on Google. Probably one of the most amazing things about her is her ability to stay relevant. Her work has been posted on multiple blogs and e-zines across the web. Find her on twitter.