Nowadays, musicians have way more opportunities to find an audience for themselves thanks to the World Wide Web. If you are a singer or a musician, this article about starting your successful musician blog will help you tremendously.
Get Your Priorities Straight
First of all, you will need to get your priorities straight. There is no point starting a musician blog when you don’t know what you will be writing about, who will be reading your blog, and which goals you will be pursuing with the help of this blog.
It’s a good idea to look at existing musician blogs and determine how they became successful. Ask yourself:
- What are these blogs about?
- Why do people like reading them?
- What makes them different from everything else?
Once you know the answers to these questions, it will be easier for you to move on to your own blog. These popular blogs should inspire you and give you ideas on how your blog will look like and what it will contain.
Think of the music genres your blog will cover and the topics you will be writing about. Do you want to take broader subjects, or would you like to focus on a particular niche? This will help you identify your target audience and potential readership.
Consider whether or not your blog will be global. If you want to find readers worldwide, you will probably need to focus on major artists rather than covering only local musicians. This will mean more competition, but it will also give you more potential for growth.
Think of how your blog will unique. You want to make it authentic and unlike anything else. One way to do this is to take a popular topic and have an unconventional approach to it. Identifying your special feature might take some time, so don’t hurry.
Create Your Content Strategy
Now, you will need to get more precise and focus on details. You want to know every single bit of what your blog will look like and having a content strategy is an integral part of this process. Besides, having a concrete plan will help you stay true to your aim.
If you decided to go global, you might want to create content in different languages. However, if you only know English, you can simply use a translation service like The Word Point to translate your existing content.
Weigh all of the cons and pros of having certain content types. You don’t want to be publishing only blog posts and articles. Instead, you will need to expand to videos, podcasts, and so on. Obviously, not each content type will be suitable for your needs.
If you are unsure about your choice, it will be a good idea to try every content format until you settle with several of them. This way, you will know exactly what each type of content requires and whether or not it is worth it.
Some great examples of content for musician blogs include:
- Interviews with local and international musicians and singers
- Fun facts about popular artists and performers
- Articles chronicling various events in music history
- Comparisons of different genres and their subgenres
- Quizzes about certain topics related to music
- Podcasts discussing the latest news in the music industry
- Videos explaining complicated concepts in music
You will also want to promote your own music in some way. Consider putting together Spotify playlists for your readers to listen to and placing your songs into them. You can get as creative with this as you want.
In addition to that, make sure to have a certain set of rules or guidelines for yourself on how you will be creating content and what standards it should meet. Also, create a schedule for yourself with the time when you will be posting.
Spreading the word about your musician blog is essential for it to prosper. You are the only person who can kickstart your blog, so you have to take the opportunity to start promoting yourself as soon as possible and plan your advertising campaign early on.
Think of the kind of digital advertising you want to do. A good idea is to launch an ad campaign on social media. Consider Facebook Ads and think of how you could use them to start off your online marketing.
At the same time, don’t forget about influencer marketing that can help you spread the word about yourself. Get in touch with popular music bloggers and ask them whether they would like to promote your up-and-coming musician blog.
You can also focus on getting the word out about yourself offline. Go to networking events that will allow you to meet people who could help you get more exposure and recognition. Don’t forget that you need to maintain a healthy relationship with them.
Go to your local cafés and pubs that have local musicians performing. Try to get an interview with them and maybe you will be able to attract their fans to your blog. Keep in mind that this route is suitable for those who want to focus on independent and non-mainstream artists.
One more way you could promote yourself is by going to concerts. You will meet fans just like you and you will also be able to cover the event in one of your posts. It’s a win-win and will definitely be enjoyable for you.
Build Your Team
Last but not least, you will need to eventually build your own team. It’s not a matter of if but a matter of when, so start planning this stage of developing your blog as soon as possible. If you can bring together some dedicated people, you will succeed in this.
The point of having a team that will be running your blog is that you will be able to relax a little and stop stressing about everything. After all, your aim as a musician is to do music and get noticed rather than keep a musician blog for an undetermined amount of time.
A strong team that is passionate about music will help you to organize everything easier and expand once the time comes. You will soon realize that having a blog that has a bigger audience is much harder than having a small blog.
When choosing the people for your team, consider every aspect from experience to skills. You not only want to have people who know what they are doing but also the ones who love what they are doing, because that will benefit you in the long run.
In addition to that, always keep in mind how much the people you chose are suitable for writing content that will be optimized for search engines. It can be the best article in the world, but if people can’t find it, it will be useless.
In conclusion, having your own musician blog as an artist will help you establish yourself online and find a dedicated fan base without having to invest a lot of your money into it. Follow the advice in this article and don’t give up when you find yourself in difficult situations.