Building a solid online presence is a must for every business and professional. Even when you are not selling to online customers, maintaining a strong online presence allows you to connect with the right audience for positive reasons. That strong online presence, in turn, helps strengthen your credibility, brand image, and reputation in the eyes of your customers.
There is also the fact that almost everyone now turns to search engines – and the internet in general – when searching for information, including information about products and services. Your online presence becomes an essential part of your brand. To help you build a solid online presence as a small business, here are the tips and tricks you need to know.
Prepare for Plenty of Tasks
The first thing you have to realize about building an online presence is that it is not a simple thing to do. Creating social media pages, getting a website online, filling channels with content that viewers actually love, and maintaining your digital presence are just some of the things you need to do in the process.
To prepare for the complex task of building an online presence, you need two things: a solid team and a way to manage tasks (and projects) efficiently. In most cases, that ‘solid team’ is yourself and a number of third-party service providers. If you are lucky, you may already have a marketing team capable of handling the associated tasks.
Good project management becomes even more important in both cases. Fortunately, you now have methodologies to choose from. For agile online marketing, the Agile approach to project management is worth adopting. An agile project plan lets you define stages for every task as a cycle, which means the building and maintenance of your online presence becomes a continuous process.
Kanbanize, a leading digital Kanban platform, is the perfect tool for the job. Since you can customize your Kanbanize board freely, you can set phases, add cards to represent tasks, and get the team involved in making sure that tasks are handled properly. The platform acts as a collaborative environment and a way to simplify online marketing activities.
Sticking with Kanbanize as the platform of choice, one of the benefits you gain from using the digital Kanban board is the ability to invite other team members as well as external collaborators. Building an online presence is something you cannot do on your own – at least not if you want to do it quickly and efficiently – and now is the best time to invite collaborators.
Lay the tasks that need to be completed on the digital Kanban board and spot the ones you can do on your own. The rest of the online campaign can be assigned to team members or collaborators. You can invite collaborators directly to Kanbanize; this certainly makes organizing tasks and making sure that they are completed properly easier.
Don’t think that you have to spend a lot of money to have others collaborate on building your online presence either. Freelancers and specialists are worth checking out if you want to get help building your online brand without expanding your team or increasing your overhead costs. Besides, collaborators amplify your ability to multitask.
While you are laying the foundation for the rapid development of a strong online presence, make sure you find tasks that can be automated. Automating online marketing tasks early is how you save a lot of time and resources while still ending up with a robust online presence. Tasks such as posting content to social media and responding to user comments are among the ones to automate early.
In this case, you can turn to online marketing automation tools to help you. Hootsuite, for instance, can simplify the process of managing multiple social media accounts and scheduling posts. You can use IFTTT or Zapier to do some cross-platform automation. You can even automate the social media posting of your new blog content using WordPress plugins.
These may seem like mundane tasks, but they are the kind of tasks that consume a lot of time when done manually. Automating them early allows you – and the rest of your team – to focus your energy on more important tasks, such as deciding the right content type to produce and getting to know the audience better.
Start with a Plan
Lastly, you want to make sure that you have a plan to execute. Without a clear online marketing plan, it is nearly impossible to maintain consistency in your online presence and branding. The plan itself doesn’t need to be particularly complicated; it certainly doesn’t need to be a long-term plan. You can use a monthly content schedule as the plan to stick to.
Get together with the team at the beginning of every month to discuss topics that you want to discuss throughout the month. Select topics that are particularly interesting to your audience. Remember that they are the hero of the story, not you. You want to involve the audience as much as possible in order to strengthen your online presence.
With a monthly content plan laid out, you can begin adding cards to Kanbanize. Each card represents a social media post or a piece of content that needs to be distributed. Additional cards can be added to represent tasks you need to do in order to build and maintain your online presence. The rest should be easy from here.
At this point, you can start thinking about how you can speed up the building of your online presence. You can, for instance, utilize social media ads to gain traction. You can use display ads and SEM to drive traffic to your new site. Yes, you don’t have to build your online presence organically all the time; using ads and paid placements to gain traction early in the game is highly recommended.
Now that you have these tips and tricks in mind, getting started with building an online presence for your small business should not be challenging. You know exactly what to do and how to execute necessary tasks in order to build a solid online presence.