You might be wondering why out of so many kinds of business recommendations I can give you, I still chose to recommend SEO or Search Engine Optimization Services.
On my defense I say, why not?
With the rise of the use of the internet came the birth of many online, service-oriented businesses or B2B companies – as most others would term them.This rising trend and popularity among online agencies is a given though. It’s something highly inevitable. After all, with the way things are going, we’ll continue advancing to the age of information and technology. It is only natural for what was once unique and unconventional to become a norm. Online services, such as SEO, being one of them.
A decade ago, SEO was non-existent. Even if it were, it would practically be useless. Necessity, indeed, is the mother of all invention (see reference). Products or services only gain their value when their existence is given worth. This means that people are mainly responsible for a certain thing’s perceived value. Whatever we deem useful now, whatever we regard necessary, become higher in value – or, in price. This is exactly what SEO is today.
For those of you who don’t know what SEO is, let me give you a quick rundown.
What Is SEO?
SEO or Search Engine Optimization is a marketing method, largely used online, that aims to improve search engine ranks, raise brand awareness, and increase a business’s Return of Investment or ROI. SEO is basically a collection and integration of marketing techniques that help business websites rank bigshot search engines like Google or Yahoo.
Studies show that businesses which rank higher in Google tend to receive more buyers’ attention that consequently leads to more sales and higher investment returns (Access them here: http://barnraisersllc.com/2012/03/10-case-studies-prove-roi-seo/) . This is why the practice and application of SEO is so important for many online businesses. Everyone wants to rank but search engines implement and impose standards that define which websites qualify to rank. Thus, the birth of the need for SEO.
Ranks aren’t random. They can be earned by giving Google and other search engines exactly what they want. This brought forth SEO or Search Engine Optimization services. As the service’s name implies, SEO helps businessmen and rising entrepreneurs optimize their website in a way that it becomes acceptable, recognizable, and preferable for search engines. Practitioners of SEO or SEO specialists, purposefully follow search engine trends, study market movements, and develop new techniques to shed more light to websites who seek their help.
For a growing city such as Raleigh, many local businesses are sure to be enticed with an SEO package. So now really is a good time as any to start your own Raleigh SEO service agency, should you be interested in it in any way.
What You Need To Start an SEO Service Agency in Raleigh
The greatest thing about SEO is that you can jumpstart the entire business even without a physical office. Everything can be done and established virtually. Your customers are reachable online, the services you do all have to be done online, and basically everything else you need can be found online. Starting an SEO business requires little to no capital. All you need are these:
Skills & Knowledge about SEO
These two are the most important. Aside from having simple equipment, like a desktop or laptop, the only big requirement is for you to have good knowledge of SEO. You need to at least have the experience of getting a website ranked. SEO is a skill-focused business. Make sure you work on polishing yours really well.
A Ranking Website
Another thing you need to have is a website. Your website serves as your office. It is the “virtual address” people will refer to when they are trying to get in contact with you. Before you even try to convince clients to sign up for your services, you first need your own website to rank. After all, it’s the best proof you can give clients when they ask about the extent of your knowledge about SEO. Selling SEO services with a low-ranking website is just plain ironic, wouldn’t you think so?
Patience and Commitment
Of course, your business will not grow overnight. You have to work hard for it – day in and day out. You also have to be prepared for the stress and pressure that’s coming your way as your business grows. Ranking websites is a lot of work but it’s also very fulfilling. Have patience and just push through whatever comes your way!