Digital marketing is something that enables a business or organization to efficiently navigate the massive online landscape. In fact, you can even say that a business without an integrated digital marketing will fail immediately. And oftentimes when digital marketing is being talked about, web design is always mentioned. So, is it safe to say that digital marketing and web design are closely associated with each other? But in what way?
What is Digital Marketing?
Firstly, before making a connection between these two, understanding its core principles and definitions are needed. Digital marketing in its simplest sense is the process of leveraging online advertising to reach a specified market of customers through various channels. Oftentimes, the specified target market will also widen into some prospect market that may find a certain business product or service interesting.
Meanwhile, a digital marketing agency is a company that specifically offers digital marketing services. A business or organization can always have its own in-house digital marketing team. But nowadays, digital marketing agencies are tapped by clients to market for them given their expertise in the industry.
The services being offered by a digital marketing agency typically include social media marketing, SEO, content and email marketing, and PPC. And now, even web design or development is also being offered.
What is Web Design?
Web design has been a way for companies and businesses to communicate their brand identity to their target market. It is defined as the process of designing webpages or websites. To put it in a more functional context, a website through web design is considered as one particular form or type of digital media that allows businesses to present their products and services in an organized platform.
Most businesses, companies, and organizations have their own websites. These entities use websites as some sort of gateway for a client to know more about what they represent, offer, and sell. Without a website, it will be hard for a company to successfully navigate the fast-paced movement of the digital space.
How is Web Design Associated with Digital Marketing?
Now, since we have established the functional and literal definition of the two, we can now establish their connection. One of the best Denver web design states that a holistic approach is what brands need to run their business effectively and meet their mid and long term goals.
Web design is an integral part of digital marketing. If before these two were commonly done and handled by separate firms or agencies, now, a single agency can offer both web design and digital marketing.
For example, a web design and digital marketing agency in Irvine can provide your company all the necessary things it needs to efficiently navigate the online market. Be it the creation of a website, email marketing, social media strategy, name it! A digital marketing firm can now do it for your business.
Furthermore, the creation of a website itself is tied with what traditional digital marketing agencies do. A website needs to make use of SEO and content creation to boost the traffic it gets. Through the use of keywords and blogs, potential customers can be directed to your company’s website through search engines.
Without SEO in web design, a website will not get a significant amount of traffic or visits. Simply put, it will be stagnant and almost non-operational. It will not serve its purpose of representing your company. No potential customers will know about your brand and or buy the products and services you offer. And this will of course ultimately result in a decline in sales.
So through this exploration of how web design and digital marketing are associated, one can deduce that one cannot fully function without the other. It is suggested for a business to hire an agency that offers both web design and digital marketing instead of hiring them separately. If you live in Irvine, you can find a handful of trusted web design marketing agencies that can meet all your wants and needs.
In conclusion, web design is considered to be a very crucial aspect of business in the digital marketing world. On the surface level, some people may think that it’s just about making something aesthetically pleasing and attractive. However, as mentioned, there are many other aspects to web design than what meets the eye. And without it, digital marketing seems incomplete.