Small business owners, startup founders and entrepreneurs often have a hands-on approach towards management. They try and manage everything as much as possible, so that costs can be curtailed. Of course, surviving the age of digital marketing can be hard, and for certain tasks, hiring expertise may emerge as the only viable solution. SEO, or Search Engine Optimization, is one of the most critical components of digital marketing, and most small companies have a hard time deciding if they should hire a SEO agency in Singapore for the job or rely on in-house DIY SEO.
In this post, we are comparing both choices, so that you can take a call.
Consider the right factors
Before you take a call, you have to understand the current status of your brand. Ask a few questions like-
- Are you a small company with limited team members?
- Do you have in-house marketing experts with some knowledge of SEO?
- Or would DIY SEO would mean hiring a new team?
- What’s the maximum you can afford to spend per month on SEO?
- Do you have any expansion plans in mind?
- What’s your approach to current online marketing process?
- Do you need help with search engine marketing and social media promotions, as well?
- Does your team have the time for SEO in the first place?
Unfortunately, most companies believe that using a plug-in like Yoast for on-page SEO is more than enough, but SEO has many facets, and everything needs to be planned.
Understanding the process of SEO
Before you decide between hiring a SEO agency and doing DIY SEO, it is necessary to decode what SEO exactly means for your business. A few components remain exactly the same. For example, you have to have a strategy in place, both in terms of content and keyword planning and of course the right SEO reporting tools and strategy. It is also necessary to manage social media and SEO together, because both influence results together in different ways. Other aspects that need attention include –
- Guest blogging
- Link building
- Email marketing
- Search engine marketing
One of the many reasons why companies often hire SEO experts is because they want to have a comprehensive digital marketing strategy. It allows them to have better control on the budget and how the exact SEO work is done, because every aspect of the service is customized in the most effective and planned manner.
No matter what you eventually decide, it is all about expertise. You need to be sure that the team that’s working on your SEO project has the experience, understanding and resources to manage the needs of your brand. If your company can hire an in-house team of experts for the job, there is nothing like it, but for most startups and smaller businesses, the budget becomes a matter of concern, and they prefer hiring a SEO agency that can understand and execute the SEO plan.
Both DIY SEO and hiring an agency have pros and cons, but the latter may seem like a better idea as far as hiring expertise for a budget is concerned. Of course, every website is unique, and every brand needs to approach digital marketing in a smart way, to make the most of different choices. If you are hiring a SEO company, ensure that you check about their work experience and ask at least a few questions related to the range of work they have done so far. You may also ask for references. Compare the costs with other agencies, but price alone shouldn’t be a reason to select a SEO service. And if you choose to hire a team, consider the management needs too.