When creating a website, we focus on a purpose. We want people to share our blogs, buy our products, take action after reading our content, or all of the previous reasons. For that to happen, we first need users to realize we have an active website out there, under a specific niche.
Although not all website owners choose to optimize their pages, a solid SEO strategy is what makes a site relevant to users, especially with millions of active websites on the web. But first, let’s see what makes SEO so important.
What Is SEO?
In simple terms, Search Engine Optimization (SEO) is a set of strategies that, if well-implemented, helps your website appear on the first page of Google and other search engines when users look for a certain keyphrase. A keyphrase can be anything you look up in a search bar, i.e., “how to buy a used car.”
Keep in mind that SEO uses organic ranking strategies, meaning an optimized website won’t need any paid tactics to rank unless the owner hires a marketing strategist to do the SEO work. That’s a wise idea since learning SEO can be time-consuming and requires a bit of digital marketing knowledge. Busy people and companies should consider specialized agencies like Link Laboratory to boost their search visibility effectively.
If a website is well-optimized in all aspects of SEO, the search engine algorithms will recognize it and reward it with a high position. Although algorithms are secret and constantly changing, years of research have found some of the key factors of a high-ranking website.
Who Can Benefit From SEO?
Business owners, content marketers, bloggers of all topics, salespeople, and anyone who wants to increase their online presence and visibility will find SEO extremely helpful. For those trying to retain customers, readers, or subscribers, good SEO results in higher conversion rates than if you didn’t apply any SEO strategies.
What Makes A Website “SEO-friendly”?
There are several ranking factors that make a website SEO-friendly. These are divided into on-page and off-page factors. Some of them are:
- Website structure
- Page loading speed
- Mobile optimization
- Social media attention
- Quality backlinks (when other websites, preferably reputable ones, link back to your website)
- Any marketing you do for your website on other platforms
Why Do I Need SEO For My Website?
Get Google’s Attention
There’s only one way for Google to know a website is out there: the site has to receive at least one link from outside sources before it’s indexed in the Google database. That’s why backlinks and social media attention matter–they show search engines that your site is a good source. The more links your site gets, the better the impression it’ll make, and the higher it’ll rank. But again, you’ll only receive backlinks from reliable websites if your content is relevant and well-positioned.
Reel In The New, Retain The Old
If searchers have found what they’re looking for on your website, they won’t click away. If your website loads quickly, they won’t get bored and leave. When you keep producing quality and readable content, prospective customers are more likely to convert by subscribing to your newsletter, buying your product, or at least reading your posts until the end.
The better you optimize your pages, the lower your bounce rate will be. As in any marketing practice, good SEO focuses on creating great content for a target audience.
Reach The Top
Let’s say you’ve searched for the key phrase “how to buy a used car.” A lot of sites will show up in the SERPs (Search Engines Results Pages), but you’ll likely click on the first or second one. Why? Because if they’re first, they must be the best. Hence, there’s no doubt the first results get the most clicks. Of course, behind top results is extensive keyword research, something only deep SEO knowledge will provide.
In the end, quality SEO exists to reward a great user experience. Reaching a top spot is the consequence of creating the best possible website for your target audience. So, if you want to give your visitors and customers a great UX, you need SEO. Simple as that.