The COVID-19 pandemic has led various industries to make the necessary adjustments. The health sector is the most impacted since we’re facing a global health crisis. Its ultimate goal is to treat patients and save lives amid the crisis.
Medical facilities and health professionals have found ways and means to continue to serve the people. They have optimized their medical care through digital tools and modern technologies. That is where telehealth service comes into the picture.
Telehealth involves providing healthcare without the need for patients to visit a physician’s office or medical facility. Doctors can perform medical checkups, diagnoses, and even treatments via online digital platforms using the internet. Patients can receive medical care in the comfort of their homes or no matter where they are in the world.
If your medical practice has considered offering telehealth services during this pandemic, here’s how to promote:
1. Update your website to include telehealth services
If your medical practice has started offering telehealth services, and you’re looking to promote your services, your website is the first place to start.
As such, update your medical facility’s website, as it’s where you’ll promote your telehealth services. Ensure that it isn’t only visually appealing but highly functional as well. That way, your prospective patients won’t find it hard to navigate your web pages.
It’s best if the website itself serves as the digital platform for your telehealth services. Patients only need to schedule a doctor’s appointment via your site. The website allows video conferencing for medical consultation, diagnosis, and remote patient monitoring.
2. Implement local SEO for your online visibility
Apart from updating your website, it’s best to implement a search engine optimization (SEO) campaign. SEO involves optimizing your site, writing relevant content, and building links.
SEO can put your site on the Search Engine Results Pages or SERP’s ranking. Its ultimate goal is to boost your medical practice’s online visibility and website traffic.
But as far as your telehealth services are concerned, focus on your local SEO. Make sure to update your Google My Business. Aside from updating your medical facility’s name, address, and phone number (NAP) details, include your telehealth services. When prospective clients search online, your web page will first appear.
3. Post search ads in Google SERP
If SEO doesn’t work for your medical practice, consider implementing a pay-per-click (PPC) campaign. This digital marketing strategy has the same goals as SEO: boosting your online visibility and website traffic.
But as a form of paid search, you have to create ads for SERP display and pay for every successful click. But that click can lead to a site visit, translating into lead generation and even conversion.
On a more specific note, create PPC ads promoting your telehealth services. If you don’t know how to proceed, hire a healthcare digital marketing company specializing in PPC.
4. Have an FAQ section about your telehealth service
While telehealth has long been in the industry, it’s not widely accepted and prevalent. Some individuals may not be well-acquainted with how the telehealth service goes. It is only during the COVID-19 pandemic when it has become necessary.
As a medical practice, set guidelines on how your telehealth service works. Have clear calls-to-action (CTAs) to guide your patients on what to do. Be sure to answer questions, such as the following:
- What is a telehealth service, and how does it work?
- What types of patients do you accept-old or new?
- What specific services do your offer-consultation, diagnosis, treatment, or RPM?
- What particular health issues do you address virtually?
- What hours are your telehealth services available?
5. Send emails to regular patients and prospects
Email marketing has long been proven effective in the business realm. Businesses send promotional emails to prospects and regular customers to promote their products or services. And this applies to your medical practice as well.
As such, you may want to reach out to both your existing patients and prospective clients. Let them know that your medical practice now offers telehealth services. Plus, don’t forget to include CTAs, so they know how to avail of your services.
At this point, you now know how to promote the telehealth services of your medical practice. Consider some online marketing tips recommended above, from updating your website to posting search ads to sending promotional emails.
As much as possible, you want to reach out to your patients and provide the healthcare they need amid the pandemic restrictions. In the end, nothing can be more fulfilling and rewarding than alleviating the health and saving lives of people amidst the COVID-19 crisis.