Establishing Website Authority: 3 Dos and Don’ts of Link Building

Digital Marketing

When you’re running a website there are a lot of small details that matter. And many of those small things combine to create the larger and profitable picture that is your business. One of the details that really matter is establishing authority. You want your site visitors to trust the information that you are giving to them. But how do you build trustworthiness and authority into your website or brand? There are several ways to go about this, including using a clean and modern-looking site design, displaying awards, badges and testimonials, and link building. As far as link building goes, there are some things that will work in your favor and others that won’t.

1. Content Building

Aside from using the best link building service, you can embark on your link-building journey by creating killer content. When your content is valuable and easy to digest, it is more likely to grab the attention of higher-ranking pages as well as general browsers. Creating “Everything You Need to Know,” content is one way to encourage backlinking. Another idea is to create content that is a numbered list. This makes content easy to take in, appear more concise, and is easy to present. Be sure to implement visual assets in your content. Pictures, graphs, infographics, etc. are easy to share and link to. They gain a lot of traction fairly easily and more quickly than traditional written content.

2. Email Outreach

Don’t be afraid to shoot your shot and send an email. There are plenty of ways that you can uncover site owners’ email addresses, including web-based software. It’s basically a reverse engineering tactic once you’ve decided what sites you would benefit from linking back to your site. Make sure that your communication offers praise and briefly detail why they should link to your specified content. There are tons of free templates that you can use if you’re having a little writer’s block. If you’re unable to unearth a viable email address, you can use the contact page as a last resort.

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3. Black Hat Linking

Going black hat is probably not the best way to go. Only you can decide whether or not it’s right for you. The reason black hat liking is discouraged is because it will likely get you noticed as spam. Weird guest posting and leaving spammy blog comments aren’t going to get you the results you’re hoping for. Google’s Penguin algorithm tends to flag these types of postings and penalize them. The penalty is an effort to reduce the trust put in your links and website, which means you’ll be ranked very low by the search engine. This can also happen if you are manually flagged. This occurs when a real person, not an algorithm, takes a closer look at your links and content to see if it goes against the guidelines of appropriate usage.

Building authority links will earn your site a higher page rank, increase your traffic and make you more visible to your target audience. Once you’ve got some really great backlinks, you’re sure to establish your site’s authority and be well on your way to achieving your goals. There is no shortage of link-building strategies, but these three are definitely worth mentioning.

Hi, I'm Raj Hirvate and I am a Tech Blogger from India. I like to post about technology and product reviews to the readers of my blog. Apart from blogging i'm a big Anime fan I Love Watching Naruto, One piece and Death Note.