Marketing

Everything You Need to Know About Content Creation Tools and Services

Around 70% of US companies invest in content marketing. It’s easy to understand why.

Companies that produce blogs, social media posts, and other types of digital content are more likely to attract customers. More customers = more profit and a successful, thriving business!

But more and more brands are pushing the boundaries of content marketing and are creating exceptional online media. You need to be using the best content creation tools and services to keep up with the competition.

So, what are the best tools and services? This guide lists all the top ones to help you level up your online content!

Writing Content Creation Tools

One of the critical types of content creation is the written word. You need to write informative, entertaining, and inspiring written content for your blog posts and social media posts.

Here are some essential written content creation services and tools you can use:

  • Hemingway Editor
  • Grammarly
  • Google Docs
  • Title Case
  • Tomato Timer
  • Trello
  • Evernote

Every writer needs to use a word processor to create the actual content. Microsoft Word is fine, but an online processor like Google Docs makes it easier to collaborate with others.

If you decided to hire content creation companies, you would expect their grammar to be flawless. Finding the right talent is one of the biggest stumbling blocks to good content, as The HOTH’s blog here notes.

Hemingway Editor and Grammarly will help you choose the most effective language and keep your grammar in check. You can keep notes, rough drafts, and research in Evernote and create an organized content calendar in Trello.

Image Content Creation Tools

Visual content is vital in every blog post, social media post, and email newsletter. Some people’s attention spans mean they only skim read the written content, but they will look at engaging imagery.

Here are some essential image content creation services and tools you can use:

  • Canva
  • Giphy
  • Fotor
  • Image Quote
  • Easel.ly

Canva is a free tool with paid features that will help you create infographics, print marketing tools, social media posts, and more. Easel.ly will also help you create awesome infographics and presentations.

You could use professional-level image editing software like Adobe Photoshop or Lightroom. Or, you could use a cheaper, easier-to-use but still fantastic online program like Fotor.

Video Content Creation Tools

Video has only grown in importance in the content marketing field over the last couple of years. But if you think it’s too complicated and time-consuming, you’re not using the right tools.

Here are some key video content creation services and tools you can use:

  • Animaker
  • RawShorts
  • Powtoon
  • Videoshop

Animaker will help you create fun and simple animations using existing templates. RawShorts uses AI to develop short explainers and promo videos.

You could also use professional editing software like Final Cut Pro or Adobe Premiere Pro. But there is likely a faster online content creation tool suited to the type of video you want to make.

Start Using These Content Creation Tools Today

Don’t work harder; work smarter! Give these excellent content creation tools a try to see if they improve the quality of your content (don’t worry, they will) and your productivity.

Content creation is only a part of the wonderful world of digital marketing! Our website had tons more helpful marketing tips and tricks to help you improve and gain new skills.

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