When you are looking to hire a professional digital marketing agency for your website, you need to go in with the mindset that this company will be taking care of your online reputation. Many companies seem to use the price of the services as the line to judge companies, rather than choosing the best one for the job, which can negatively affect your site.
If your company website needs help with your digital marketing, below are some tips to help you select the best agency for the job and give your online visibility the boost it needs.
Set Yourself A Realistic Budget
Many business owners have champagne aspirations for their website but only invest a small amount in its marketing, which will not get you the results you want.
To get the best results from your marketing efforts, you should be spending at least 5% of your revenue on marketing. However, you do not need to spend all this on SEO, and you can get more information on how much you should spend on your marketing online. You will first need to think about your digital marketing budget before you start looking for an expert to work with, such as a top Melbourne SEO services provider, if you live in the city.
Searching For A Reputable Digital Agency
When you know what you can afford to spend on your marketing each month, you can then start searching for a reputable digital agency. One of the best ways to do this is to search online, see what companies you show up on the search result, and then make yourself a list of companies you can work with for your marketing efforts. Once you’ve got a list of ten or so agencies, you can then do some more digging. Whittle your list down before contacting the companies that remain on your list.
Narrowing Down Your Search
You will then want to narrow down your search and get your list down to four or five agencies you want to talk to about your digital marketing. Look at their online reputation to see what previous customers have to say about their experiences with the different agencies and use this to sort out the best ones. When you have the agencies you want to talk with, you can then create questions to ask each of them.
Write Down A List Of Questions
You will want to make a list of questions to ask potential SEO companies, and by asking them the same questions, you can then compare their answers with ease. You can ask questions such as:
- What is your experience?
- What industries do you specialise in?
- What is your approach to backlinks?
- What metrics do you track? Rankings, conversions, traffic?
- Who is your longest client?
- What is your most successful campaign?
- What is your worst campaign?
- Do you offer any guarantees?
Contact each of the left agencies on your list and ask them your questions. You can then compare the answers you receive, as well as the quotes.
Compare The Quotes
When you have the answers to your questions, and you also have the quotes, you can then compare them with each other. Choose the company with the best track record and experience in your industry, and try to not just go by the price. Select the company you have a rapport with, and you feel they will be able to do an excellent job for you, and you could be on the way to dominating your sector with the success of your digital marketing.