Irrespective of whether you are an individual practitioner or it is a law firm, whether big or small, marketing your services is very important. Every business depends on marketing to be successful. Nowadays, online marketing is the trend. Businesses depend on online marketing to succeed and law firms are no different. We will discuss here five most popular ways of online marketing for the law firm.
Optimizing your website is critical for online marketing. A website is not just a home page that just gives contact information about the law firm. It should have content that converts visitors into clients. For that to happen, you have to think of what customers look for in a hire a law firm. The layout of your website should be such that customers get the information they search for in a law firm.
The site should have a clear branding and messaging, should be fast loading as customers seek fast information, and lastly it should be easy to navigate as you don’t want to confuse your potential customers. They should be able to get the information they are looking for.
Make it mobile-friendly.
These days, people don’t just use the desktop to search the net. Various mobile devices, such as laptops and mobile phones are being used for online searches. People are always on the go, and it is estimated that more than 50 % searches happen on mobile phones. Searches for legal information also typically happen on mobile phones. Laptops are also used but, mobile phones are the number one choice.
It is therefore imperative for digital marketing for the law firm to have mobile friendly websites. Similar to a desktop layout, the mobile layout and the content should attract visitors to contact you. It should be easy to read. Ensure that your phone number is properly displayed. Also, adding a call to action button the service page and blog post certainly help visitors contact you. Consider making a button so that visitors know where to look and click. Adding a CTA at the bottom of your service pages and blog posts is another way to encourage your website visitors to contact you. Service page and blog post are good place to offer free resource or a link offering a contact page where they can be encouraged to contact you as they might be in a stage where they would be looking for legal expertise.
Highlight Your Expertise
Analysing your completion and thinking like your target audience definitely helps. This way you will be creating useful resource for your potential clients. Highlighting your expertise and experience in a particular field of law and answering frequently asked questions to share information related to you geographical area of practice can develop confidence about you in your potential clients. You might become the first point of contact for legal advice among your targeted customers.
If people turn away very page the entered on your website, chances are search will lower ranking for that particular keyword. You must create value to your website so that visitors are encouraged to explore further.
Videos containing client testimonials and answering frequently asked question are good ways of generating client interest. Adding explanatory videos also help. Downloadable checklist is also desirable. It is a good way to collect email addresses for future campaigns.
The website content should use best SEO practices. For online marketing of the law firm, it should be remembered that most searches happen by local people. This is because people want to meet and talk to their lawyer easily. They have to be accessible all the time. Keeping this in mind, your website should have proper keyword based information which provide your expertise in your field of law and the geographical area you work in.
Content Marketing Strategy
A good content marketing strategy attracts 55% more visitors and 67% more leads. Therefore, a good and content you create trust among the visitors thereby get more clients. A good content gives credibility to your law from which so essential for converting potential clients. The content that is created on your website determines whether a person contacts your law firm or not.
As part of good content creation, is to clearly mention your area of expertise and the geographical area you work in. Apart from adding reliable videos, you should think of creating content that directs a visitor to other pages on your site as additional resources that contain client testimonials, press releases, blog posts, etc. Also add credible back links to gain customer confidence. Contributing to other websites with helpful information may draw back to your own site.
Like online marketing for the law firm, there is marketing agency for lawyers. They too employ the same strategy. Besides online marketing, they also use traditional form of marketing and advertising.