Doormats are something that a lot of business owners tend to overlook. Most business owners just go for the plain standard rug that will fill some space at the entrance of their store. However, if you pick the right custom made doormat, it can significantly influence your business and draw more people in.
Why should your business have custom doormats?
So, why should you invest in buying a custom doormat for your business? There are numerous reasons and benefits of doing so. It is not just about decorating or filling the space with a mat to make the space look less empty. Here are the six main reasons why you should consider buying custom doormats for your business.
1. Custom door mats are great opportunity to market your brand
Believe it or not, customised doormats can promote your brand. By using customised doormats with your logo on them, you can market your brand and make it noticeable to people who are passing by or entering your business property. This gives you a chance to spotlight your business and get people’s attention to it. For instance, if you work as a distributor of a certain service or products, getting a logo doormat is a perfect chance for you to make your logo and your brand known to customers. Simply by placing a mat at the entrance of your building you will definitely stand out amongst your competition.
- Custom Door mats deliver a message
Sometimes, all you need is an efficient, yet simple way to send a message. You can use customised doormats for that. Not only can your custom doormats promote your logo and your brand, but they can also help you deliver a message to your customers. How so? Well, first of all, this will help you create a certain image about your business. People will get the message that you are organised and professional in what you do. You will also show people that you know how to pay attention to details. By adding customised doormats you are essentially showing the personality of your business ad what it stands for. Your doormat doesn’t even have to make a grand statement. It can be a subtle rug, but a very classy one too. If you know how to incorporate colours and designs that will catch people’s attention, you will manage to send the message across.
3. Custom Door mats market your business
Not only can a piece of rug promote your brand and logo, it can actually help you market your business. As a business owner you are probably already familiar enough with how the appearance matters in no matter what business you run. This is an especially important factor when it comes to retail customer shopping experience. Research shows that up to 91% of retail shoppers tend to choose the stores they shop in based on their appearance and aesthetics. So, appearance is very important if you want to impress your customers and draw in new people who can become new regular customers.
Your appearance affects the way people view your brand, so that is why you need to make sure that the customers are in awe of your store from the moment they walk in. The best way to achieve that is by making your entrance look put-together, organised, and classy. Custom doormats can help you achieve that look.
4. Custom Door mats are exactly the right shape
You will probably notice some parts of the store that are in peculiar shapes and they feel like something is missing there to fill the space. Well, ordering standard shaped rugs is not going to fix that issue. That is why custom made doormats are great for spaces like these. You get to choose what shape your rug will come in. You also get to pick the size of your custom doormat. Not only that, but you also get to pick the fabric and the colour of your doormat. They are very adjustable and they come in variety of different shapes and sizes. This makes them a perfect option for your business, because you get to pick and choose the rugs based on wat kind of a space you need to fill in.
5. Custom Door mats shows off the personality of your business
The best part about these custom made rugs is that you get to be as creative as you want while deciding how they are going to look. You get to represent what your company stands for through them and you get to pour your passion and your personality in them. This is one of the best ways to show off your business’ personality in a cute package and serve it to people who are visiting your store. By presenting the personality of your business right at the doorstep of your entrance, you are preparing people for what awaits them. You are letting them know who you are and what you represent.
6. Custom Door mats are precisely the size you need
Lastly, not only can doormats come in the shape that you want them, they can also be adjusted according to what size of the rug you need. This makes it so easy for you to use the rugs in your store and place them where you need. You don’t need to be buying larger standard doormats and then trimming and cutting them so they could fit in. This is a waste of money, time, and material. What you can do instead is order a custom made doormat that can fit in your store wherever you need it.
Types of Custom Doormats
Now that we have covered some of the most convenient reasons why you should consider getting a custom made doormat for your business, let’s see what types of custom doormats you can choose from.
The simplest, yet most effective way to introduce your business to your customers is with the logo of your business. Your doormats can be a very simplified and minimalistic rug that has your brand logo on it. This simple, yet very effective type of rug will draw people’s attention to your logo. They will want to know what the logo represents and if it’s a catchy design they will most likely walk into the store to see what you are offering.
Sometimes you really want to make a dramatic first impression so you can be a little extra with your rug too. For that reason, eye-popping custom welcome mats are great for catching people’s attention. Maybe people are already familiar with the logo of your brand. In that case, you want to give them something new that will spark their imagination and make them want to learn more about your business, your products, and your services. There are just certain types of doormats that simply make you want to peek into the store and see what’s up. Believe it or not, these doormats can hold so much personality in them and the more creative they are the catchier to the eye of a customers they will be.
Lastly, you may also want to consider presenting a certain message instead of an image. That is why message custom mats are very popular. Think about what message you want to send to your customers. Then, think about what kind of mat design would help you get that message across. What types of colours, shapes and designs can catch people’s attention and make them want to see what you are talking about. The message should be short, yet very impactful.
All things considered, as you can see custom doormats can have a lot bigger impact and benefits for the success of your business than you think. Learn how to use them to your advantage and choose the best type of custom doormat for your business.