Sales leads are companies or people that are your potential buyers. They might be interested in purchasing your company’s products or services based on one or more predefined characteristics. While lead generation is the process of attracting people that have hinted an interest in your company’s products or services.
There are plenty of ways to generate more sales leads. Here, let’s look at some quick tips to generate more leads online.
Optimize Your Websites and Social Media Profiles
Maintaining your social media profiles up to date is hands-down the most beneficial way to bring in more leads. Social media platforms like LinkedIn and Twitter are the best starters for salespeople. You can make your profile stand out by drafting a catchy, engaging, and descriptive summary on LinkedIn that reveals exactly what you do and who you serve to people who visit your profile.
While, via Twitter salespeople can connect with potential leads and generate interest in their business. A Twitter profile that has a professional-looking profile picture with your company’s account tagged to it, a link to your LinkedIn profile, and some relevant hashtags is highly attractive and has the potential to lure in your potential buyers. These simple changes will make you more visible in the search results of your leads, thus, making it even easier to connect.
Moreover, you can optimize your website using SEO (search engine optimization) to better reach your content. Some suggestions include-
- By making your copy visually appealing by using more bulleted lists and shorter paragraphs.
- By using a mix of images and videos which is not too much or too less
- By avoiding walls of text.
- By limiting the number of words on your page, and prioritizing quality over length.
Although a relatively old communication channel, email is the best soft target to connect and generate B2B sales leads. Finding leads through email is alive and boosting, and content marketing and email go hand-in-hand for online lead generation. Experts who have known its potential say that this channel is creative and grabs more attention.
To connect with potential leads quickly, you can use subject lines in your email referring to their recent activity on your website or catch your lead’s attention by addressing them by their name at the top of the email. You can also tickle their interests and can draw their attention to developments in your business like a new blog or product update, a promotional offer, etc.
Therefore, the best strategy is to implement a comprehensive email sequence with a clear purpose in mind, and let it work for you.
Contribute To Other Platforms
Find your potential leads by writing about your expertise on other platforms that have the same niche as your topic of writing.
It could be about your product/service, referral marketing, or sales process optimization. Write and share it on all your personal social media channels, your company’s blog, and with your existing customers. Doing this will enable you to display your expertise, in addition to educating your prospects.
Moreover, since every business in a particular industry has at least one immensely popular platform for search and reviews, therefore you can grab the opportunity as well to engage with similar review platforms. These platforms can serve as a form of content marketing—without you writing the content.
Organize or Participate in Online Workshops/ Webinars
While practicing the above mentioned tips are a great way to share your knowledge and generate more leads, nothing can beat the opportunity to actually impart your knowledge directly to your prospective buyers. Webinars and online workshops help in the online lead generation just like trade events and conferences generate offline leads.
All you need is a trending topic related to your expertise or company’s niche which interests people, get the right speaker and have some quality talk.