Have you ever seen where there is a webpage mentioned on a website, but when you clicked it, it will show up a 404 error message?
If yes, then this is a broken link. Broken links do not just damage the user’s web surfing experience but as well as the decrease in the ranking of a website.
Because most of the users when they find stuck on a broken link, they tend to jump on or bounce on other websites. And as you know, when users jump on another website, the search engine considers that the user is not getting a good experience at the website; therefore, it decreases the SEO ranking of a website.
What are the broken links?
Let’s first discuss what broken links are? Broken links are the links that send a message to the visitor with a 404 error message that the website does not exist anymore. There are two types of broken links that are present out there. Have a look at:
- Internal links: The internal links refer to the links that make a user reach from one webpage to another webpage present on the same website. As you know, a website is a collection of web pages. Therefore, the internal link keeps the user on the same website while making the user reach another webpage. So, whenever it comes to maintaining a website, make sure you will run broken link testing as well to increase the ranking of a website.
- External links: External links are also known as outbound links. These links tend to send a user on another website. But when your website has broken links present on it, it will reduce the search engine ranking of the website.
Broken links affect SEO negatively
As discussed earlier, broken links can adversely affect the website’s ranking. By crawling their links, search engine ranks their websites, and if your website has a broken link,
Then it can stop search engines to crawl your website. Therefore, it is essential to run the broken link test to find out the broken links and fix these immediately.
Broken links damage user’s experience
Whenever a user clicks on an added website link but receives a 404 error message, it ruins the user’s web surfing experience. This is what makes users move on another website, and they leave your website, which in turn affects the conversion rate of a website. That is why it is important to run the broken link test as soon as it is possible else; it will affect your user’s experience on your website.
Broken links affect revenue
When it comes to the conversion process, broken links behave like roadblocks. No matter how much time you have spent on getting customers to your website, but if broken links are present on your website, it will degrade the user’s experience. Therefore, you will reduce traffic on your website, in turn, reducing the revenue of your website.
As you know, no matter what the business is, the primary focus of any business is to get as much revenue as it is possible. Do you know even only bad experiences experienced by a single member can end up in losing a high number of customers?
According to a survey, it is human nature to talk about their bad experiences frequently rather than talking about good experiences. Therefore make sure there is no broken link present on the website else you may reduce traffic on your website.
Affect bounce rate
Yes, having broken links on your website will affect the bounce rate of a website. The bounce rate is measured by the number of the time that a visitor spends on the webpage and then jumps on to another website just because they do not have good experience on the website. It is common when a customer is not happy with your website surfing, and then the chances are that they will leave your website and will jump on to another one. Therefore, make sure you keep your visitors happy and run a broken link test now so these can be removed as soon as it is possible.
Considering these things, it has become essential to find out the broken links. If these are present at your website else, it can harm the search engine ranking of your website and can hurt the revenue of your business.