Search Engine Optimization (SEO) is a tricky field. Many SEO companies use black hat tactics to push the metrics up and show quick results to clients. It is only when the clients are penalized by Google, they realize that they have been scammed. But by then, they have already wasted thousands of dollars and their site has been ruined. Hence, it is crucial to hire a good and ethical SEO firm to optimize your site for you.
“If you have a good patience level, you are a Good Search Engine Optimizer – said by an expert of GoAssignmentHelp”
Here are some things you should keep in mind when you outsource SEO to a third party:
1. Know What You Want.
You can only be successful with your SEO efforts if you know your goals and objectives. Before you approach SEO firms and ask them for proposals and quotes, you need to sit with your team and figure out goals that can be achieved through search engine optimization. You also need to decide on the indicators which you may use to track the progress of your SEO efforts.
How to set up the right goals?
Google rankings, indiscriminate traffic to your site, and topping your competitors on some keywords may be good for your vanity but as a business, they do not matter. If you are a business owner, things that should matter to you are:
- What consumer demographics are visiting your site and which ones you want to target?
- How many people are aware of your brand and how many are discussing it in their social media accounts?
- How many qualified leads you get, how many of them get converted, and how much revenue they generate for you?
- How many people are signing up on your site, subscribing to your newsletters, and downloading the goodies you offer?
You may download the SEO consultants whose proposals align with your goals. You can compare the SEO process they propose to help you achieve your goals and the costs they ask for.
2. Listen to Them.
An SEO agency with good experience in your industry should know what could be your pain points. When you start negotiating with them, ask them what they can do for you. If they straightaway make big claims, they might not be a good choice for you.
An experienced SEO expert would talk about the past projects his or her company has handled for your industry, ask for what your business goals are, try to learn about your expectations, and have a look at your site before making any recommendations. They may also ask for access to your:
- Google Analytics,
- Social Accounts,
- Google Webmaster Tools,
- Past SEO Audits, and
- List of Business Keywords you use.
SEO companies that don’t interact with you much may boost your rankings temporarily through spammy networks but it will lead to a heavy penalty to your site in the long term.
The best SEO company will work with you as your partner and look forward to your collaboration with them. They will make recommendations to improve your site and work on a long-term strategy. If a company shies away from sharing its SEO practices with you in the name of confidentiality or business secret or being too technical, do not sign it up – ever.
3. Soft Skills are as important as Hard Skills.
An SEO agency should be good with technical expertise with the field as well as the ‘communication’ part of the work. A good SEO consultant will always enable the free flow of information between the experts and the client. If you can’t communicate with the agency you hire easily, you will find it difficult to work with them in the long term.
A smooth work relationship requires the communication style of both parties to match. They should also have mutual trust between them. When you are making a choice, you can ask the SEO agencies for their work portfolio, what types of clients they have worked for earlier, and whether they have previous experience in targeting the customer profiles you want to acquire.
A genuine and trustworthy SEO partner will try to understand your goals and keep you informed on how they are working towards them. Just like GoDissertationHelp hired an SEO Agency, which not only helped them with the ranks of their keywords but also generated a lot of leads too.
You may also ask around in the market to get referrals for a good SEO firm. When a firm is recommended by someone you know and trust, it becomes easier for you to trust it.
4. Get Involved.
Hiring a new SEO company is almost a gamble, no matter how careful you are. So, for the first few months at least, remain in touch with them and see what they are doing. Do not wait for them to work their magic and rely solely on the results.
If the agency only talks about is the rise in rankings or performance metrics and refuses to share the SEO practices they follow, it’s a big red flag! A good SEO company that works ethically might take three to six months to deliver your results but it should be able to show you what it is doing with the money you have paid to it.
Some of the things that the SEO company should be doing are:
- SEO Auditing,
- Link Profile Analysis,
- Content Optimization,
- Guest Posting (to build backlinks),
- Local SEO Optimization, etc.
They should be able to show what they have done so that you can verify their claims.
5. Do Not Pay Too Much or Too Less.
Budget is one of the major factors in choosing an SEO agency. When you receive multiple proposals, you will naturally check out their price quotations. But you should be careful about hiring the ones that seem too cheap. Many times, cheap SEO companies are also the ones who do not give you any results or indulge in black hat techniques that may show some boost in results temporarily but will hurt your site in the long term.
We recommend you hire a company that has a better track record of delivering results and that has the best ratings or reviews on various websites. Even if it means paying a bit more. At times, highly-renowned SEO experts ask for higher fees. You may ask them if they are willing to train a novice you can hire in-house for that price.
You should also pay attention to how much you have to pay upfront and how frequently and how much you will have to pay. If you see a clause that seems odd or non-standard, be alert and check out its implications carefully.