Search engine optimization (or SEO for short) has been the lifeblood of any brand’s digital strategy for a very long time now. It allows any business a fighting chance to stay in those top search results for the most vital keywords in their industry, and it enables greater visibility and recognition over time. SEO, in fact, is the key element to draw organic traffic to your website, and then consequently bring you more social media followers and help you grow your entire digital presence.
However, too many businesses spew out content without any direction and without research to back it up. Some of them claim to be “customer-centric” in that respect, but the simple truth is that SEO and search engine algorithms are, indeed, customer-centric. These standards exist for a reason. They reflect the trends created by customers who change their preferences. So, to follow those essential SEO rules is to truly be a customer-centric business with the goal to attract more visitors through proper optimization. This is where keyword optimization for all of your content steals the spotlight, and here are a few tips to help you choose right!
Rely on trustworthy research tools
All of your industry knowledge aside, you cannot be responsible for guessing keywords based on your expertise. Such guesswork has pushed too many brands to the black hole of search results that is the second page of Google. To make your brand more visible, you need to steer clear of guesswork and rely on keyword research tools that provide relevant, well-backed solutions for your brand and your niche. These tools are unbiased and able to sift through incredible amounts of online data to rank and recognize keywords for your specific needs.
Localizing your keywords for specific audiences
Even if you are a global brand, you need to have a clear idea as to who your target audience is, and where they reside. Their location, as well as yours, will help you refine your keyword implementation over time to introduce phrases that make you a more prominent entity in the local market. Take Asia as a prime example of a densely-populated business realm, where thousands of brands fight for customer attention – you need to get very specific in your local endeavors.
It’s only natural that effective search engine optimization in Hong Kong will then differ from solutions that will provide results in other regions. So, if you want to make your presence known in Hong Kong, you need to implement keywords that are recognized in the local community, which means that adding localized phrases to all of your content is vital for your success.
Trends such as voice search at the forefront
For a while now, long-tail keywords have been the backbone of any SEO strategy, allowing brands to diversify their content and to include as many relevant, natural phrases as possible into their writing. Be it your social media post, a blog piece, or a detailed how-to guide, your long-tail keywords have given that much-needed SEO juice to your content. Now, as more people are switching to voice assistants to conduct online searches, the phrases they say differ from the ones they’d normally type into the search engine.
This has also revolutionized the way search engines rank certain keywords and phrases, because users now rely on long-form question forms, complete sentences, and a slew of other phrases that aren’t that frequently used when they’re merely typing. As voice search becomes more prevalent, these keywords play a more prominent role in ranking your site, too, as they indicate if your site is voice-search-optimized. This is one of many trends changing the core of keyword optimization, and an opportunity for you to recognize such tides and adapt your content strategy.
Analyze and refine
Researching, writing and then implementing all of the keywords into your content is far from the final step in your strategy. In fact, it’s a beginning of sorts. Every published piece is a learning opportunity for you to delve deeper into the potential of your currently published content pieces, and a way to see how effective your keyword optimization has been thus far.
Monitoring your keywords and their performance is vital for your future strategies. Use your digital analytics tools to go back to your content pieces and see how your audience is responding to each piece. Then you can make changes on the go, and of course, use the collated data to refine your upcoming content pieces.
Although there isn’t a single strategy for keyword optimization to promise results, you hold all the cards to refine your digital presence and let your content work in your favor with the right foundation. In fact, you should rely on these bits of advice for effective keyword optimization as your basis for future SEO strategies, because they allow plenty of flexibility to embrace new trends and market changes over time.