When you want to choose the right strategy for enterprise mobile application, you need to take quite a few things into consideration. Ever since smartphones appeared, businesses took advantage of this opportunity and started to build apps that complement their websites.
At first, enterprise mobile apps were quite simple, just basic mobile adaptations to a business’ site. However, things quickly took off, and companies started adding more features into their apps that improved communication between them, and their clients.
For example, insurance companies let their users upload pictures of their cars if they were involved in an accident, making the insurance claiming process a whole lot faster.
Let’s cut to the chase. As we’ve said before, you need to take quite a few things into consideration when choosing the right strategy for an enterprise mobile app.
#1 Know Your Company
First off, you need to have a good grasp of what your business is about. Think about what exactly the goal of your company is. Why does your enterprise need an app? Will it be catered towards your clients or employees? Why not both? How will your company benefit from the application?
Once you’ve figured all of that out, you now need to think about your potential users. After all, the application is all about them, they will be the ones that will keep it alive. So don’t be selfish, always put a priority on your users, and take some to understand them. Find a way to solve their problems as fast as possible, without much hassle. Make the app easy to use. Nobody wants to waste precious time scrolling through an endless listing in order to find what they need.
Make it interactive, so both the company and the users get in direct contact with each other. This is key since a person will tend to value a product more or less based on what experience they had with it.
Essentially, you need to find a way to align your company’s goals and vision, with your users’ needs. If you don’t, your app would basically become useless.
#2 What Type of App Is It Going To Be?
Ok, so now you know everything about how your company and its clients can benefit from an application. Now you need to think about what type of app it is going to be. Will it be a native app, a web app, or a blend between both?
Native apps are built specifically with smartphones in mind. It’s simply whatever you download from the app store. Whereas, web apps are accessed through all sorts of web browsers, such as Google Chrome.
So, what’s the difference between the two of them? Well, one thing you should know, is that native apps are a bit more expensive to build. However, web apps require an active internet connection.
One more thing you should know, native app development requires a lot of effort if you want to make it compatible with both iOS, and Android. Most likely, you’d want the app to appeal to as many users as possible, so it’s pretty common sense to build it for both platforms.
When creating a web app, the effort you put in development is nowhere near as in creating a native app.
If you’re struggling to make a decision between the two, take a look at the hybrid apps. This one basically combines the best of both worlds without much compromise.
#3 The Roadmap
Now that you’ve put a strategy together, it’s time to think about the implementation strategy. Figure out a timeline that would go along with your priorities in development.
With that being said, having a mobile app to complement your business can prove to be very beneficial both for you and your clients. Communication between an enterprise and its clients is a whole lot more efficient since just about anybody carries a smartphone with them at all times.
Offering an app results in customer satisfaction, which leads to an increase in profits.