Over the years, a new type of celebrity has emerged: the social media influencer. These are regular people who have amassed a loyal following by creating and posting content online.
It can be a lucrative career. Those who have made it as a social media influencer can earn hundreds to thousands of dollars from a single Instagram or YouTube post. They work with brands to promote products to their audience. Brands willingly pay them or give them free stuff because they can generate sales from social media.
A lot of young people nowadays want to become social media influencers. However, like all professions, it requires work. You have to constantly work on your content, so you can stay relevant. You also have to be the best at what you do because competition is tough even for people who are already famous.
Here are ways to create content to keep your audience engaged.
Quality Over Quantity
The number of followers you have will play a part in your earning potential, but it isn’t the most important thing. Even if you only have a few hundred followers on your social media account, this doesn’t mean they won’t be loyal and engaged with your posts.
Having quality content that is relevant to your audience is more important than posting frequently. If you keep on publishing photos from your dimly-lit bathroom using your smartphone camera, it doesn’t create a visually-appealing content. You might turn away your audience and brands may not want to work with you because of it.
A lot of influencers actually work with professionals to achieve quality posts. They hire a photographer to take Instagram-worthy shots and photo-editing services to make the product they are showcasing be the highlight. If they have been sponsored by a high-end jewelry brand, it’s better to get photographed by a professional photographer and use a jewelry photo retouching service to create quality content.
Basically, your posts serve as an advertisement for the brand and the product. If it doesn’t look good, no one will buy it.
Plan Your Content
Many social media influencers don’t just live a life of luxury. Their posts often highlight the good parts of their lives, and hide the mundane ones.
They often plan what to post on social media ahead of time, using a content calendar. It helps them think about what they can do or create for their audience. If it’s the first week of spring, they could be planning posts with floral details since flowers are blooming at that time. For summer, they plan to go to the beach and shoot multiple photos with different outfits and scenery to post over a couple of days.
It’s better to plan content so that your posts feel more coherent, and you don’t end up with stale submissions because you ran out of ideas or you don’t have anything exciting going on in your life.
Try Different Styles and Tones to Engage Your Audience
Every person has a different voice. Some people can make their audience laugh, while others might inspire them to be the best version of themselves.
Different styles of content will engage a wider audience. For example, if you post about, your audience will expect beauty product placement. However, your audience might be bored if all you post are photos of the products and swatches. You can try vlogging to show how you use the makeup in real life.
On the other hand, if you’re excited about a new app that helps with blogging, your audience will like seeing an informative video on how to use it.
You should also decide if you want to be unattainable or relatable. If you want to be relatable, you can go for a more casual voice with lots of slang or emojis. You can also post about your daily life, no matter how boring it may seem, to make your audience feel like they’re your friend.
Those who want to be unattainable, like many celebrities online, will only show off their best moments, or whatever will make their audience feel inspired to work harder to be like you. It can be something as simple as wearing an expensive dress on the red carpet or displaying a high-end makeup product with a perfectly contoured face.
Creativity is important on social media so you can stand out from the crowd. If you have thousands of other people sharing the same content, you won’t get noticed if your posts are boring or too similar to what everyone else share. Try something new and keep on experimenting until you find an approach that works for you.