How to Find that Balance Between an Amazing Web Design and Excellent SEO

web design and seo

While developing a website, we tend to pay special attention to the rankings that we can secure for it on search engines. This is where we develop the website according to SEO best practices. This is where you will overlook the design of the website. You need to make sure that you are achieving a perfect balance between design and SEO. In other words, it is better if you can hire a designing expert and an SEO expert and ensure that you remain strong in both these aspects. Otherwise, there is a high possibility for you to end up getting sub-par results. 

Focus on Colors and Typography 

Another important factor that you shouldn’t ignore while developing your website is colors and typography. Colors and typography are two different elements. When these two different elements are combined with each other, you can make sure that you are getting the best-looking website at all times. Hence, you must spend your time analyzing colors and typography and make sure that you get the best ones out of them at all times.

The gradient is one of the most prominent web design trends that you can find among people out there in the world as of now. We saw how gradient got into typography and delivered amazing results to people. You should also make sure that you are adding the gradient highlight to the typography that you have on your website at all times. 

Another great option available for you to consider here is to include image-filled typography. If you are engaged in the process of developing a landing page, image-filled typography can deliver outstanding results. It can make your website different from the other websites that are available out there on the internet. On the other hand, you can also provide a modernized look and feel to the website as well.

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You should be mindful at the time of selecting the colors of your website as well. This is where you need to take a look at the trending colors. Violet is a perfect color available for you to consider. It can provide a saturated and trending experience to your visitors at all times.

Have a Flat Design 

It is also important to make sure that your website is having a flat design at all times. This is one of the trends in web design. The Lilo Design Agency says that if you are planning to go ahead and develop a minimalist looking website, you need to go for a flat design at all times. In here, you will be having the website designed and developed in two-dimensional space. 

The flat design websites will provide you with the opportunity to walk back in history as well. The time has changed again and you will now notice that there are minimalist looking websites that have received a lot of positive attention again. Such minimalist looking websites are in a position to deliver a better user experience at all times. Therefore, people will find it an easy task to locate what they want with minimum hassle.

For example, if you have a website for plumbing service, furniture selling, laptop repair, web hosting or etc. One of the best benefits that you can experience by going for flat design is that you can make sure that no visitors who come to the website misses call to actions. You will be able to deliver a convenient experience at all times.

Never Overlook the Basic Functionality

You should never overlook the basic functionality offered by your website at any given time. Then you will be able to make sure that you are ending up with the best quality results at all times. 

The process of designing your website can be exciting. Due to this excitement, we often see how people are missing out on the basic functionalities that should be available on the website. Therefore, you need to make sure that you don’t miss them out.

For example, you need to make sure that the functionality of your website is not impacted due to the design that you make. In addition to that, you will need to take a look at the analytics as well. Before you proceed with a change in the design, you need to make sure that the functionality will not be impacted. Therefore, you can end up receiving quality results at the end of the day. Even when you start designing the website, you need to make sure that you are backtracking. Then you can double-check and ensure that your functionality of the website will not be impacted.

Never Forget to Add the Social Media Links 

You should also make sure that you are adding the social media links to the website at all times. All the visitors to your website are active on social media networks. Therefore, you need to make sure that you are adding the social media links so that you can provide a great overall experience to them at all times.

People who come to the website will often get the need to visit your social media profiles as well. If you have added the social media profiles, they can go ahead and follow you on social media. This will help you to end up with quality results at all times.

The place where you need to put your social media links matter a lot as well. You need to make sure that you are placing them at the top, middle part, or bottom of the web page. In addition to that, you must also make sure that you are making the social media links open on new tabs. This can provide you with the chance to make sure that your visitors don’t get navigated out from the website at any given time.

Final Words

Focus on these factors and you will be able to locate the perfect balance between SEO and design on your website. The time, effort, and energy you spend to maintain this balance can deliver outstanding returns. 

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