Marketing

How to Improve Your Website Branding in 7 Easy Steps

With myriads of brands out there competing for attention, it can be challenging to build recognition. This explains why owners put a lot of effort into making their businesses stand out.

However, setting your brand apart from the competition can only do so much. Uniqueness may be effective in attracting consumers, but this kind of interest rarely lasts. Therefore, nurturing familiarity is more invaluable in increasing brand recognition.

This is where branding consistency comes in. A company cannot grow on people if its brand elements are at odds with each other and constantly changing. To build familiarity, your branding should be steady across all platforms.

The branding of your website, in particular, should be consistent with your company’s identity and core values. Below, we’ll outline how you can establish consistency in your website branding.

#1 Set clearly defined goals

The first step to creating a good website is determining exactly what you want to use it for. With clear goals, it will be easier to keep the features and attributes uniform and on-brand.

Understanding your objectives can also help you plan the most suitable way to present your business to your target audience. Start by listing all of the functions you want to include and the results you are aiming for.

#2 Highlight one main action

After defining your goals, identify what major action you want your potential leads to take when they reach your website. For instance, do you want them to book an appointment, buy a product, or sign up for a subscription?

Be direct and focus only on a single action. Asking your prospective customers to do multiple things at once can overwhelm and drive them away. Additionally, use persuasive speech to encourage leads to engage with your website before leaving.

Take a look at iconic logos of popular brands like Coca-Cola, Nike, and Starbucks. They may be visually different, but what makes them similar is they are so easily recognizable. Consumers can instantly name the brands through their logos alone.

Accordingly, your logo needs to accurately represent your brand identity so that your target audience can associate it with your business. Be sure to use design elements that are striking and match your company’s image.

In addition, your logo is usually the first thing a person notices on your website so it’s important to make a strong impression. It’s also best to add a short tagline to your logo. That way, visitors will have an idea of what your website is about at a single glance. Moreover, your logo’s visual aspects should tone with the overall theme of your site to maintain cohesion.

#4 Select the right theme

Apart from complementing your logo, the theme of your website should also suit your niche. Do some research to find out what appeals to your target market.

Additionally, make sure the theme you choose goes well with your website. For example, if you’re starting an e-commerce store, an easily customizable theme is the best option since most of your pages will feature products. If you want to build a blog website, select a minimalist theme with simple designs so your visitors can focus on reading your posts.

Lastly, the theme of your website should be able to adjust to layouts of different screen sizes. A lot of people use smartphones, so having a mobile-friendly theme is vital.

#5 Follow a practical layout

Website visitors typically view content in similar patterns. They browse websites from left to right, giving most of their attention to the top-left corner of the page.

It’s important to consider user behaviors like these when designing your website’s layout. By locating the main zones of your visitor’s vision, you can strategically turn their focus to the branding elements you wish to highlight. Put significant aspects, like your logo and tagline, in the most visible parts of your site to promote instant brand recognition.

#6 Place contact details on all pages

Leads typically don’t have a lot of time and patience to explore websites thoroughly. Therefore, make things easier for them by putting contact information on every page of your site. Ideally, telephone numbers should be placed at the top right-hand corner of each page.

Moreover, to retain happy customers, it’s essential to build good relationships with them. Of course, this won’t be doable without continual interaction and communication. By making your contact details readily available, you can encourage inquiries. You can also build a contact list, which is crucial for doing follow-ups.

Aside from telephone numbers and email addresses, you should also feature your social media accounts to stimulate engagement. Display widgets of social media platforms that you use for your business.

#7 Level up your color selection

Colors can trigger a variety of behaviors and emotions from people. Keeping this in mind, it’s better to strategically select colors rather than randomly choose without any basis or guide.

Consider your brand identity and core values, then write them down as emotions, such as optimistic or happy. Find hues that best convey the emotions you listed. You can then create combinations of these colors and incorporate them into your website’s design. This way, you can subtly instill a certain mindset in your visitors when they view your site.

The Takeaway

Your website serves as a digital storefront for your company. It gives your potential customers their first glimpse of your business and its products or services.

With that, it’s important to clearly communicate what you offer and why consumers should trust your brand. Also, when presenting your content, you should strike a balance between prioritizing visual design and engagement generation.

After you have established the foundations of your business website, work on keeping its branding on point and uniform. Cohesion is the product of an appropriate visual style, unchanging voice, and consistent content format. All these will inspire brand familiarity and develop an instantly recognizable style.

If you still find building a consistent website intimidating, check out our web design guide so you can properly get started. It may also help to consult a professional to simplify the process.

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