Content writing services have never been more in demand than they are now. There is a good reason behind their demand. The world has realized that marketing is incomplete without the right message. You spend hundreds of thousands of dollars to reach out to potential customers.
But did you think about what you are going to say after you have reached them?
Most people would have a basic script prepared, but many don’t think about its effectiveness. You have spent so much to reach them, you shouldn’t waste all that money by pulling your hand on the right message.
You can significantly improve your conversion rate if you deliver good content. This is why businesses now hire expert content writers instead of writing the content themselves. There are many content writing companies that provide this service, but you can’t blindly put your trust in anyone.
You should look for the best content writers for this job. Choosing the right service provider can be a little difficult in this saturated market. This is where this brief guide will help you.
How Much They Understand Content Marketing
Everyone who can speak a little English thinks he is a content writer. There is a science behind this profession that these people don’t know about. They simply do a little research on the internet and rewrite the first easy article they can find.
We professionals call it filler content. If you are paying for an experienced writer, then you don’t deserve filler content.
A simple way to separate wannabee content writers from professionals is by asking a simple question.
“What do you know about content marketing?”
If they understand what content marketing is, they don’t know how to write content. You have to consider so many little things when writing that you only learn when you explore content marketing.
Do They Have Editors?
Content writing is not a one-person job. You need professional content writers as well as editors. The writers do the research and write content. The editors are experienced professionals who will check it for mistakes and improvements.
Writers always proofread their content before submitting it, but there can still be many little issues in it. There might not be any mistakes, but there is always room for improvement.
The writer can’t review his own content the way a fresh pair of eyes can. He will read the content and won’t be able to identify many issues because he is the one who wrote it.
If you are getting the help of another professional to read the content, you might as well hire an editor. This is why professional content writing services such as Globex have editors that check the copy from various perspectives before submitting it to the client. You can click here for more information about how a real content writing company operates.
Native or Non-Native Make No Difference
Many people are very serious about only hiring content writers that are native English speakers. They might be right to some extent, but it’s not that big of a deal. Of course, a person can’t be an English writer if he doesn’t know this language.
This makes a difference when you are hiring some junior-level professional. He might have many things to learn. But it’s different when it comes to experienced content marketers.
There are people who learned English as a second language and they are better at it than those native speakers. In fact, they read content more carefully and from a different perspective. They learned this language starting from grammar and then gradually built their vocabulary.
Besides, English is just a basic thing and not a problem for senior professionals. They go to details like checking the engagement of the content.
Check Their Niche Expertise
Content would be better if you take the help of someone who is an expert in that niche. Usually, writers would write on any niche. However, they will have to do research on the internet and their content won’t have many insights. They will have to write content very carefully so they don’t mention anything misleading.
You should ask for the favorite niche of the writer and how much experience he has in it if you want the best content. A writing agency has writers for almost every niche. When you contact them, ask if they have an expert for your niche.
You can take a test sample to see if they meet your expectations.
Will They Give You Updates
There are chances that you might need some improvements after they send you the first copy. While the writer would have done his best, you would know what you need better.
This is why you should be able to ask them for updates according to your instructions. Some services don’t offer any updates. Make sure you ask them if they will offer updates, and, if yes, how many of them.
Do They Ask too Many Questions?
Usually, people get annoyed when someone asks too many questions. If you see that the content writer has too many questions, it’s actually a good sign.
There are so many types of content and you have to consider the perspective of writing and goals of the article. They can either take a guest and write the article or get complete details from you and then start. If they start right without taking any details, it could mean that they don’t even know what to ask.
An experienced writer would already know the things he has to consider when writing, so he will ask questions right away. Don’t get irritated if you don’t understand the purpose of those questions.