eCommerce development is becoming all the rage, especially in the current pandemic situation. There are so many important things and aspects that define the success of your eCommerce stores. Trust me. It’s not just about building visually peeling sites but it goes above and beyond. Nowadays we see more and more startups and small new businesses emerging on the internet.
Everyone is striving hard to get the top spot on Google and in the industry overall. They are using varying marketing strategies to beat the competition. Even though their strategies might be different, eCommerce stores are working towards the same goal and that is to make a profit by selling their items to a maximum number of people.
Now the question is what is that one thing that would lead your store towards success and the answer is very simple: uniqueness. What are you offering that your competitors aren’t? What makes you different and unique, why should customers buy your product and not your competitors? Meeting a customer’s needs in this day and age can be very competitive, but it isn’t impossible.
But the very first step is to build your platform because from there your eCommerce will start and will eventually flourish, you can say it is a stepping stone for the ultimate future success. Building a website may seem intimidating at first, but once you start, you would know how worthwhile it was. If you lack the expertise, try not to mess things up by using cheap resources, instead outsource to a company that knows the ins and outs of eCommerce web development.
In this blog, I will discuss some of the most important steps to set up your eCommerce websites. So let’s jump straight into it, without further ado.
Setting Up an eCommerce Website in 6 Easy Step
Custom Web Design vs Templates
The very first step is to know your mindset. What do you want and what do you need? There are so many eCommerce site builders available such as Wix, WordPress, square space, Magento, Shopify, just to name a few! If you go with the templates, all you have to do is create your account on the platform, choose your plan and start using it immediately. It’s as simple as that. Some builders like Wix also offer free packages so that you can experiment and play around a little bit and familiarize yourself with the platform completely. Choosing templates has its own pros and cons: they are not SEO friendly, they cannot be customized but they save development time and money. As far as the custom eCommerce web development is concerned, it takes hell a lot of time and money. But since it is developed from scratch, they are developed keeping SEO practices in mind which as a result makes them easier to rank. Some things to keep in mind: Make sure the website builder of your choice is easy to set up, it has all the scalable and security features that you need, it offers good customer support, and is highly responsive.
Target Audience and Strategy
Now that you have decided on your development platform it’s time to identify your target audience. You need to ask yourself a couple of questions, say for example; what your ideal audience would look like? What are their pain points? What are their demographics? What features do they need the most? All these questions are very important to answer, only then you can know about your target audience and what they need. You need a proper strategy on how to go about it. Think about your growth plan.
You Need a Budget
There is no denying the fact that costs are relatively less when you start your own online store as compared to physical brick-and-mortar stores. But still, you need to make sure you have the budget for it and some additional savings in your account for a rainy day. The success of your eCommerce store depends upon your budget planning. Most people spend too much building the store that they have to regret later on. Yes, your store should be fancy enough to lure people in but try not to go over the board with all the spending. Be smart about your choices, budget, and costs. Your costs may include but are not limited to; domain hosting cost, development cost, subscription costs, and thirst party integrations also cost extra. Keep that in mind.
Choose a Name and Start Customizing
You have to have a unique name for your online store. It should be something that would motivate users upon entrance and make them wanna click it on Google as well. Your name should relate to what you are selling. You can also add a keyword to make it Google rank-worthy. Try not to copy other brands, well you can always take an idea and always go with the .com name, no dashes or underscores whatsoever, simple .com helps with the Google ranking.
Start Populating Your Site with Products
Now the next step is to populate your website with all the content that you have been saving up. Time to put it up for sale. You also need to integrate shipping, fulfillment, and payment processes. Payment options are the most important thing on your website. Make sure to offer multiple payment gateways along with cash because nowadays people prefer to pay online. As it steers clears them of handling paper money which is such a hassle. Customers want flexibility and convenience so ensure to give them that so keep them coming back for more. PayPal, Visa, Apple Pay, Mastercard debit, and credits are some of the most commonly used payment methods.
Final Test and Launch
Before launching your online platform, test your product thoroughly to fill in the gaps and loopholes if any. You need to make sure that your product is bug-free and offers a smooth experience. Pro tip: Hire an expert quality tester and assurance team who is solely responsible for making sure that the product is without any errors. Check each and every feature and functionality thoroughly, also check the content of any grammar mistakes.