Starting their own web store is a big step for small manufacturers. But many forget that after launching, there is always room to improve and the work needs to continue. Here are five tips that will help to increase your revenue and make your website look more professional.
Step 1: Make sure your Website is secure
As important as it is to have a good-looking web page, it is more important to make sure it is secure. The last thing sellers want is a hacker attack which could access sensitive data from the clients. Nothing is worse than having to admit that you tried to save time and money when launching your shop, and jeopardized important data instead. Make sure all security holes are closed.
Step 2: Improve the Appearance
Have a look at the aesthetics of your website: would you like to spend time here and does the quality of the website meet the quality of the products? Of course, it is important to have good headlines, a blog, and long product descriptions. But you should make sure that these things match the design and do not make your website look stuffed and unprofessional. That means your content, as well as the pictures, should be of high quality. If you are using Shopify as a selling platform, make sure you follow the guidelines for shopify image sizes as this affects how users view your store and the loading speed of the pages.
Step 3: Add Social Media Platforms To Your Website
Social media is a powerful marketing tool that manufacturers should use for their business. Every platform has its strengths and weaknesses, so do some research where you want to invest more time and energy. For example, if you want to reach more young people, Instagram is the way to go as more than 42 percent of the Global users are 24 years old or younger.
Step 4: Don’t let the Shopping Cart Get Abandoned
It’s a fact that the majority of online shopping carts get abandoned before the check-out. There are many reasons why people leave your store without actually buying the chosen products. One reason can be that your site is not optimised for mobile usage, another that the customers have to create an account before signing out. Try to analyse at what point of the buying process people leave and which device they used. Then, you can make data-driven decision to solve these issues.
Step 5: Offer More Engagement Options
Have you ever thought about adding a live chat to your ecommerce? Well, you should. Shopify and a lot of other ecommerce platforms are compatible with different live chat tools that enable you to have direct conversations with your customers and help them get rid of concerns in the process of buying. Furthermore, live chat tools can target browsers on certain pages, after they’ve been on your site for a certain length of time.
The most important part is that you have to realise that having an ecommerce is constant work. You cannot just sit back and expect the products to sell themselves. But by following some simple rules, you can easily improve your sales and revenues. It is more fun than you would expect!