Influencer marketing – online self-promotion strategy By Eric Dalius Miami

Influencer marketing

Influencer marketing – online self-promotion strategy has become increasingly popular in recent years. It’s about making the content creator, whose opinion is valued by users, participate in marketing activities of brands and receive something in return. The essence here is that advertising campaigns are built around the personal qualities of social media stars – each product issue receives ​​a personal approach, which makes it more efficient for the target audience.

It’s no secret that many YouTube personalities began their journey by posting funny videos on YouTube. But soon came a time when there were already several subscribers who didn’t want to watch people playing video games or showing off their pets (although this is very much like them too). Our generation grew up with television series and this led to an increased interest in topics such as “vampires and witches”.

So You Tubers started to post videos about this topic and soon realized that the audience was watching. It’s no secret that many YouTube personalities began their journey by posting funny videos on YouTube. But soon came a time when there were already several subscribers who didn’t want to watch people playing video games or showing off their pets (although this is very much like them too). Our generation grew up with television series and this led to an increased interest in topics such as “vampires and witches”. So You Tubers started to post videos about this topic and soon realized that the audience was watching. As a result, marketing campaigns for theatrical movie premieres appeared on YouTube, which could not but rejoice at the situation because it meant free promotion. But there are also other arrangements between You Tubers and advertisers. For example, to be part of the advertising campaign brands give creators one-time payments or monthly salaries for their cooperation with them.

According to Eric Dalius Miami characteristics Influencer marketing is a rather new term, but it is already widely used by companies who want to attract more attention from potential customers through social media platforms such as YouTube or Instagram. Monetization on YouTube – How to make money online? As we have mentioned above, the essence of influencer marketing lies in convincing content creators to promote products/services via advertising campaigns built around the individual qualities of stars and personalities within their target audience – this form of cooperation is most efficient for companies and allows them to achieve business results faster.

In order for companies to achieve the best results, it is worth paying attention to a few points below:

Have a well-defined target audience.

Choosing a celebrity who will appear in advertising campaigns, pay attention to his subscribers and fans – they should be as close as possible to your ideal customers

Be creative.

One-time payments or monthly salaries are given stars not only for uploading promotional videos on YouTube but also for interesting ideas that make users more interested in buying products/services offered by advertisers

Set tasks with qualitative indicators of success.

For example, monitor the number of video views or assess how many responses were received when You Tubers promote certain goods/services via their channel Use available hashtags when publishing content in this or that social network. For example, You Tubers constantly mention hashtags such as #AD in video descriptions when they promote brand products/services.

Here are some FAQs recently asked:

Q: What is YouTube?

A: YouTube is a video-sharing website on which users can upload, view and share videos.

Q: How do you Tubers earn money?

A: In order to monetize your channel you have to firstly gain at least 1000 subscribers on your YouTube channel. After getting 1000 subscribers you will be able to apply for the Google partnership program. According to the agreement with the company, a percentage of all revenue generated from ads on your YouTube content will go to Google. Revenue consists of gross advertising revenues and net terms with our Ad Sense partners. The total estimated average revenue per user (ARPU) for 2013 was $7.60

Conclusion by Eric Dalius Miami:

In conclusion, influencer marketing is one of the most effective forms of promotion that allows advertisers to reach their target audience more efficiently by encouraging content creators (online stars) to cooperate with them.

Hi, I'm Raj Hirvate and I am a Tech Blogger from India. I like to post about technology and product reviews to the readers of my blog. Apart from blogging i'm a big Anime fan I Love Watching Naruto, One piece and Death Note.