Digital marketing is made up of different moving parts – SEO, PPC, social media marketing, Email Marketing, content marketing, and more. And trends of digital marketing evolve ever year, so digital marketers need to be aware of the latest trends and changes to stay ahead in the market.
This will help them to be aware of the new ways to grow their businesses and to keep moving with their clients for the long term. So it’s important to aware of all the latest digital marketing trends and technologies. Moreover, if you are looking for digital marketing services, so always go for a reputable company for your business success like marketing agency Melbourne fl.
To help you determine the latest digital marketing trends over in 2020, we have listed trends that you can adopt to improve your marketing strategy to become more successful and achieve your goals in 2020.
#1 Voice Search
Voice search is increasing and picking up pace as imagined a few years ago that 50% of searches will be voice-based in 2020. And it’s right, over 25% of adults in the USA own a smart speaker like Google Home or Amazon Echo.
Also, 30% of Smartphone users worldwide use activated voice search, e.g., Siri minimum once a week. According to these stats, voice search is one of the biggest online marketing trends in 2020.
So in 2020, a digital marketer cannot ignore the voice search. There are different things that you can consider to optimize your website contents for voice search, but the main things that you can do are to use long-tail keywords in your content and add questions, like “how to make apple juice” instead of a shorter keyword like apple juice.
#2 Shoppable Posts
For a long time, businesses were wonder how they could convert their social media followers to visit their online stores, but now, the solution is shoppable posts. Now many people visit stores via social channels and shop items.
A significant number of Instagram users say they find new products on this social network, and they use to shop as well. So this feature made businesses to sell their products via social media.
From the past few years, Instagram, Facebook, and Pinterest all have for stores to create shoppable posts. Shoppable posts are an easy way to drive traffic directly to product pages.
#3 Direct Messaging
Brand use direct messaging conversation to get more personal with customers as a means of streamlining excellent customer services and assisting them in sales, direct messaging in multiple social channels is becoming one of the hottest trends of 2020.
Direct messaging via social media channels like Whatsapp, Facebook, Instagram is a stronger connection building process that brands are using.
The direct messaging technique works effectively when you encourage users to message directly by providing them your handle or username, or maybe offer some discount deals or coupon code.
#4 Interactive Content
More than 90% of buyers are looking for interactive content on websites, and in 2020, content marketing will shift purely its focus on the intent of what users want.
Shoppable posts, wide angles videos, polls are either a few examples of interactive content. Interactive content matters a lot for different reasons.
Interactive content gives users a reason to stay on the page, and it’s widely shareable. When people share your posts, it helps you to increase brand awareness.
#5 Smarter Ad Bidding
According to Emarketer, Google and Facebook topped the digital ad spend in 2019. So the race in 2020 is the best return on ad spends by using smarter bidding options.
Even bidding is the first thing Marketers call on their training, either it is on Facebook or Google. Smart bidding includes different types of bid strategies such as target ROADS, Maximize Conversion rate, Cost per Actions (CPA), or enhanced CPC. So being an advertiser, smart ad bidding is essential in 2020 for getting more on ad spends.
Above, we have mentioned a few essential digital marketing trends of 2020 that you need to aware of for better growth of your business. Also, always keep the focus on the latest digital marketing trends, algorithms, technologies to stay ahead of the competition.