All love a website that opens up within a click, even Google.
In today’s competitive world, where eCommerce websites are battling each other, a site that moves like a snail or sloth is a big turn off. Even Google won’t count it while ranking. No one today likes or has the time to wait. Common, will you wait for a website to take its time to open up? No, right? Then how can you expect your customers to wait for yours to load?
How fast are you is all that matters today not just in eCommerce, in anything. Magento is the hot-favourite today for eCommerce owners as it is the most eligible one among others, but still, speed is the king.
For any website, visually appealing designs, seamless checkout, and attractive offers are like important organs, but speed optimization is like oxygen. A slow Magento store is not just a pain to use, and an eyesore to look at but also is not suitable for SEO. Now, to optimize your Magento store, you don’t need all the work to be done at the hands of a certified developer, there are a few things which can be done by you too. Let’s take a look at all of the ways that will speed up your Magento 2 store.
- Update Magento 2 to the latest version
Keeping your Magento 2 updated to the newest version itself improves the speed of your store. Keep an eye for updates and after updating and applying all the optimizations, check your site’s performance in Google PageSpeed Tools to know the status of your website.
- Check every 3rd-party extension installed
Magento 2 provides us with so many free and paid extensions, and we require certain such third-party extensions for our site to fulfil specific requirements. Hardly do we know that some of those 3rd party extensions could be the reason why the site is slowing down. Hence, it is necessary to perform a 3rd-party extensions audit on your Magento 2 store. Check each extension by turning it off and testing your website, if it affects the speed in any way. If you find any such extension that makes the site faster when it is turned off, then contact that extension provider immediately and ask for an optimized extension or uninstall it and find a replacement by yourself.
- Choose the fastest hosting server
The speed of your Magento store is highly dependent on the hosting server you choose. Any store on a cheap VPS will only result in poor performance. Magento 2 has specific technical requirements, and so, the server you choose must meet it all. Good hosting is the one that provides the fastest connection time and response on each server request and quickly executes your PHP code.
- Enable Varnish Cache Tool
System cache & full-page caching is a must if you want your website to run like a horse. It can be either done using a built-in application or Varnish caching tool. Using Magento 2 built-in cache functionality will improve your site’s response time by approximately 0.5s which is unfortunately not an ideal time as per Google expects, which is why you need Varnish. Although it requires extra software to be installed and managed on the server, Varnish can get the first byte in around 0.1-0.2s. Varnish works as an additional layer between the web server and the user. When combined with a CDN upgrade, it works wonders. It is flexible and can bring about a 50-100% improvement in your website speed. But you have to configure it correctly, or else it will result in reverse effect, and your website will slow down. Plus, it is a 3rd party extension hence can create issues, needs maintenance and upgrades.
- Remove the unused and unnecessaries
We keep on installing extensions, but what about the junk? Do we ever discard it? No. There might be a lot of unwanted or unused extensions, scripts, plugins and event observers that haven’t been touched for ages. Get rid of the unnecessary JS codes that are blocking static content from loading and allow users to read the text and see the pictures of your products even before the rest of your page is rendered. Similarly, disabling useless event observers and overriding plugins will speed up all Magento pages.
- Run Magento in production mode
Magento 2 has three modes of operation: default, developer and production.
Default mode – provides you with cool features but doesn’t offer the best performance and can be used to test your Magento store before you open it to customers.
Developer mode – is apt for verbose logging, bug hunting, and a more in-depth configuration of your Magento install.
Production mode – is optimized for performance. It is the fastest among all and gives you the best user experience.
- Use a lightweight theme and optimized images
A heavy Magento theme will not only load longer even in a decent Internet connection but will also use a lot of bandwidth for which you end up paying a lot. Switch to a lighter theme instead or if you can’t find a replacement for your theme then make it lighter yourself. Optimize image sizes. Minify large images before upload. Seek the help of Cloudflare CDN to create a lighter website.
- Clean database logs
The older the store, the more the database logs. With millions of data entries, a pile of logs might have got deposited in your store by now which you got to get rid of. Unlike Magento 1, which automatically cleaned up all entries older than one month, Magento 2 needs you to do the job.
These are a few ways through which you can optimize the speed of your Magento site. Other than these, you can;
- Install ElasticSearch to speed up search results
- Use lazy loading for images
- Use HTML <picture> tag
- Use Gzip compression
- Enable flat categories and products
- Set up a content delivery network
- Optimize and enable CSS/JS minification
- Use HTTP/2 Instead of HTTP/1.x and so on.
Magento 2 is more capable than you imagined; the only thing is you need to configure correctly. Set it up right, optimize it, and you will be amazed. And if you require any Magento 2 upgrade services or Magento 2 support, you know whom to reach out. The one and only one -MobiCommerce.