In today’s marketplace, developing a custom mobile app is almost as essential as having a company web page was 10 to 15 years ago. Not only are more and more customers expecting an interactive experience when looking at products and services, but the app environment also allows you a direct, dedicated method of communication that works for single users or groups while keeping them engaged directly with your brand. App development isn’t easy for everyone, though. Traditionally, the creation of interactive programs like mobile apps has required a lot of coding experience, as well as knowledge of various related fields in the computer sciences. Luckily, today’s app development ecosystems are taking a lot of the heavy lifting out of the experience, making it easier for you to compose new features and track down bugs.
Consider an App Creation Platform
If you’re starting from zero experience, it’s a good idea to look into tools that help you build the app without needing extensive coding experience. It’s also a good idea to recruit team members who can build the app from the ground-up, but for many first-timers this is a more distant goal than just getting something up and running. There are a few features of app development platforms that make them easy for creative teams with limited coding skills but a lot of tech experience:
- Visual composition methods, often with drag and drop element arrangement
- Easily set and configured interaction buttons with a variety of options for actions when users interact with them
- Simple methods for importing cross-platform features like RSS and Google toolkits
If you’re looking at a long development time for an app that’s coded from the ground up and you want to get something out in the short-term that will introduce your clients to the idea of using an app to interact with your business, these platforms are a great way to get the ball rolling. That way, you can work out concerns like your visual branding and range of app features quickly, setting a template for any eventual successor applications.
Additional Tools To Improve Performance
There are a lot of low-code and no-code platforms for assembling a mobile app, including some that support desktop application development and even a few that will help you craft apps that work offline. They don’t necessarily offer every feature you need to track performance and work on tweaks, though. When you build an app in an ecosystem that facilitates multiple platform publishing, there’s always the possibility that unpredictable bugs will crop up on certain combinations of hardware and software. There’s also the chance that future OS updates will create bug issues in an app that was stable before the upgrade. That’s where quality control and continuous development becomes essential. If you’re looking to get updates that tell you when your builds need a little tweaking, you need a tool that provides detailed mobile crash reporting you can use in both test builds and the final product, so your customers can report bugs as they encounter them. This provides you with a feedback loop that makes it easier to keep your app running stably well into the future, no matter what the OS designers do when they roll out updates and new features.
Empower Your Business With a Custom Mobile App
Now is the time to start working on a custom app for your clients if you haven’t already. Mobile apps have become standard for the biggest brands in practically every industry, especially when the products or services offered are delivered more securely via a private application than an open web page. Streamline communication, deliver updates about services, take orders, or keep people up to date about new products, sales, and other promotions. There are hundreds of great ways to engage people with an online app. Find out what works for your business today.