CBD used to be fairly niche, but it has become one of the most dominant forces within the wellness space in just a few short years. Competition in the industry is getting steeper, in large part due to the profits that many businesses are making. However, marketing CBD products can be difficult, particularly when there are restrictions on advertising you may have to navigate. If you want to improve your company’s visibility and online presence, keep reading to learn about some marketing tactics for your CBD business that will really work.
How can you improve the marketing strategy for your CBD business?
Any cannabis business can benefit from staying up to date on advances in the industry, particularly when it comes to new trends. Even if your business focuses on CBD, you could consider including other cannabis products that are legal in your area. Delta-8 THC is one of the most exciting new cannabis products, and you can find suppliers that offer delta 8 gummies bulk for you to incorporate into your store. Delta-8 THC gained popularity due to its similarity to delta-9 THC, which is responsible for marijuana’s signature high. Though the effects of delta-8 THC are milder, many consumers love delta-8 products like gummies.
Given that there are several online platforms that still place restrictions on cannabis advertising, it’s also a good idea to look for other online promotional strategies. SEO, or search engine optimization, is an essential tool that every brand should consider taking advantage of. You can work with a company like this Brisbane SEO business to help perform a site audit on your web page to identify areas that need improvement. By publishing relevant and useful content with targeted keywords, you can improve your company’s rankings on some of the largest search engines. This can be a great way to attract potential customers.
You should also get involved in the larger online cannabis community. Popular websites and blogs may be willing to review or promote your products in exchange for samples. You can build up your social media presence and help inform others about the benefits of your products, which will also improve your brand’s visibility in the online space.
Is now a good time to get into the CBD industry?
Cannabidiol has only been legal for manufacture and sale in the United States for a few short years. It was legalized through the passage of the 2018 Farm Bill, which officially permitted the production of hemp and hemp byproducts. Since then, the industry has demonstrated tremendous growth year after year. Experts project that the industry could be worth over $20 billion by 2024. If you’re interested in getting involved in a new industry with massive potential for profitability, there’s never been a better time to consider the CBD industry.
Another reason the CBD industry is so appealing is because it seems likely to continue to expand. There are a number of clinical studies underway that seek to identify medical applications for cannabidiol, and a lot of progress has already been made. The FDA approved its first drug containing cannabidiol, Epidiolex, in 2018. It was designed to treat seizures associated with several rare forms of epilepsy. CBD advocates are hoping this is only the beginning for the cannabis compound.
There are many unique challenges that face CBD business owners, but the growth potential of the industry has attracted the attention of many savvy investors. Keep in mind that any cannabis business should also remind users to check in with their health care providers before using cannabis products for the first time. A doctor can inform them how substances like cannabidiol or delta-8 THC can impact any health conditions they have or interact with medications they’re taking. The laws governing delta-8 THC in particular can vary, so make sure the products are legal in your area before you invest. As long as you take advantage of tools like SEO and social media marketing, you can improve your marketing strategy significantly.