You are trying DIY SEO or have hired a reliable and a trusted SEO consultant or company to do the SEO for your business. It has been a couple of months, and your sales, leads, and traffic have not increased. It is giving you anxiety, and you may begin feeling why SEO is not working for you. Has SEO failed for your business, or are you doing something wrong?
In days, the frustration will mount, and you will be surrounded by a ton of questions. Now, the big question that may hover in your head is – How long does SEO take to show results? Do I need to hire someone, or can I handle it all on my own? Is my SEO company incompetent? As SEO professionals, we may not know of all the reasons and ways for a website to rank, but there are some reasons why your website may not rank.
Here, in this article, we will discuss all of these reasons. Let us get started and address them one by one.
The content on your website is of poor quality.
‘The biggest reason for the failure of your website’s SEO campaign is that the content that you may be putting out is of low-quality, and is not worthy of audience’s viewership,’ comments Ruby, an SEO professional with EmbraceGardening.
Your website’s traffic depends majorly on the viewer percentage of the target audience. The people on the internet will only check your website if they feel that your content is worth their time. Thus, you need to ensure that you put great content out there.
If your content is not plagiarism-free and full of grammatical, spelling, or general errors, the readers will abandon your website quick and fast, and from there, there is a rare chance of them ever coming back.
Hence you need to ensure that your brand’s content is designed in a manner that is of great value to the audience.
You do not use social media as a tool for your SEO strategy.
See, it is true that the social media links do not pass on the SEO benefits directly. However, there are a couple of reasons why social media must be a vital part of your SEO strategy. Some of these reasons include greater traffic, higher engagement, better visibility, and improved connection with your audience. All of this will influence your search engine ranking.
So, how can you fix this? In all honesty, it is never too late to begin using social media for your business. You can start by examining the sites that your target audience uses. Then it would help if you tried to establish an active presence on these platforms.
In terms of SEO, you should ensure that you distribute and promote the content via social media channel to reach out to a broad audience.
You expect results fast.
These days we all want quick and fast results. Sadly, that is not how SEO works. SEO is a time-consuming and tedious process, which goes into website ranking. More so, search engines do not function as fast as the index website. So, be patient, and your efforts will show results,’ comments Jannice, an SEO professional for a website where you can find different Plumbing reviews, such as the best tiny house composting toilets.
You have a slow website.
‘Use the Insight tool on Google’s page to find out your website’s speed. If the website is slow, it may be the prime reason for your SEO efforts not to show results,’ states Kiara, an online reviewer who did the best goatee trimmers review on the internet.
Do you know the reason for this issue? A slow website is frustrating for the customers who desire to explore your site fast and quickly and look for the information they need.
Moreover, Google also prefers and ranks the fast website higher in the search results.
Some of the key reasons for your website slowing down include:
- Conflicting or redundant plugins
- Giant-sized images, which have not been appropriately compressed
- Underperforming website theme
- Cheap or sluggish hosting
- Sloppy back-end code
- Way too many 401 and 400 redirects
- Poor site development
You may not be targeting the right audience.
‘It is not enough to achieve a high ranking in Google. Instead, your high ranking should be for the search queries which truly matter,’ suggests Gregg, an SEO professional for a review-based website where you can find top reviews, such as the best trout reels.
Let us explain what Gregg just mentioned with an example. Suppose you are a car dealership, and you are ranking primarily for phrases and keywords, which are to do with the class-action litigation. In all honesty, it does not matter how well you rank or the degree of traffic you get from such rankings. You have to ensure that you target the right segments of the demographics and update your strategies accordingly.
You are chasing the algorithm.
Lastly, it is wise to be aware of what is happening around you, what people are searching for, and what things go viral. It would be best if you kept up with the best practices. However, it is not something that you should be obsessing over.
When you obsess too much, it tampers your focus, and you cannot focus on real marketing or the things that matter. It is a tradeoff, and Google has been making efforts to make things more transparent.
Further, Google even advises you to switch to a mobile-friendly website. It is indeed a smart move, as it can help the users, and isn’t that what matters the most – the users? Lastly, keep your focus on good marketing and focus on the best design, content, practice, quality, and technical guidelines, and your website ranking will improve.
So, these are the top six reasons your website’s SEO may not be working well for you. Have more such reasons to add? Let us know in the comment box below.